APC, Assocamp, Assocamping, FAITA finally together for Plein Air!

We have received from the Italian monthly magazine PleinAir a press release announcing a communication campaign undertaken by the 4 major associations in the camper and camping sector: APC, Assocamp, Assocamping, FAITA.

I have been working in this sector as a journalist since 1996 and I experienced the many changes that have characterized the evolution, and sometimes the involution, of the sector. One of the biggest frustrations of all time has been the lack of willingness to interact and dialogue between the production and distribution realities of recreational vehicles and the campsite entrepreneurs. Two worlds that should live in symbiosis, but which instead have traveled parallel paths in the last 20 years, avoiding meetings and confrontation. Well, my applause goes to Michela Bagatella of the PleinAir editorial staff for creating an opportunity for dialogue and even fostering the birth of a series of common initiatives. The hope is that this new synergy will give life to a fruitful collaboration, which can only have positive repercussions for all the actors, not only because it will stimulate a new range of customers, but also because it could recover a slice of tourists in campers who, for various reasons, in recent years they have progressively shown disaffection for camping.

Here is the press release.

“The social communication campaign entitled #latuamigliorevacanza is the result of the collaboration among some primary stakeholders in the open-air tourism sector: APC-Association of Caravan and Camper Producers, which brings together and represents the Italian and foreign manufacturing companies of the caravanning sector, Assocamp, which brings together retailers of vehicles and equipment for outdoor tourism, Assocamping-Confesercenti, National Association of outdoor tourist accommodation facilities and FAITA-FederCamping, an organization for the protection of the interests of the companies that manage Italian campsites and tourist villages. The historic PleinAir magazine and the PleinAirClub traveler community coordinated it.

The aim of the initiative is to awaken the attention of new groups of users towards holidays in campers and caravans and towards open-air tourist-accommodation facilities, in the awareness that this method is able to ensure not only quality of experience but also safety and social distancing. It is no coincidence that in recent times, the outdoor holiday has been the subject of unprecedented media attention. By constructively seizing this opportunity, the sectors of production and sale of recreational vehicles and that of open-air accommodation have felt the need to initiate a dialogue and plan an agenda of concrete actions.

Targeted on specific user groups, the #latuamigliorevacanza social campaign takes the form of a video message that relies on the need to recover a healthy relationship with life en plein air, which emerged even stronger after months of quarantine. The video is included in an articulated communication plan that includes a multi-channel campaign on the Google AdS, Facebook, YouTube, Instagram platforms. All supported by the website www.latuamigliorevacanza.it which will gradually be implemented with contents that highlight the specific areas of interest of the partners.

Whether we are talking about a holiday in a camper or caravan, in a tent or glamping, in a bungalow or mobile home, in a spartan or 5-star campsite, the motto is always and in any case: an outdoor holiday is the holiday of living is #LATUAMIGLIOREVACANZA.

The objectives of the Table for the promotion of outdoor tourism do not end there. Among the points of the program are the search for a dialogue with the institutions capable of giving the sector equal dignity compared to other forms of tourism and the desire to develop a program of medium and long-term actions that strengthens the joint image of the sector “.