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In June, the Italian “open air” tourist season 2020 finally begins


The month of June should be the good one for the reopening of the 2,650 structures of the Italian “open air” tourism industry. Since Wednesday 3rd, although with some grumbling and limitations, regional borders have been reopened and the possibility to enter Italy has been granted for those coming from other states of the European Union. From mid-month onwards, transits and movements at European level should start more generally. According to data released by FAITA FederCamping, companies in the sector last year recorded 10.3 million arrivals, for a total of just under 70 million presences and a total turnover of over 5 billion Euros.

The new season is full of unknowns, but the awareness of being able to offer one of the most sought-after tourist destinations and one of the most well-viewed holiday modes at the moment leaves room for moderate optimism. With over 1.35 million beds per night, the Italian “en plein air” tourist offer is among the most advanced in Europe. Large spaces and nature combine well with the efforts made in recent weeks to arrive safely at the start of this tourist season.

Safety derives from the adoption of the “Organizational guidelines for the correct prevention, contrast, control and management of health emergencies, in tourist accommodation activities in the open air in an emergency situation of COVID-19” with particularly high standards. In addition, there is a “Safe holiday camp: addresses for a safe holiday in open-air tourist facilities” created by the research laboratory of the Department of Civil Engineering and Architecture of the University of Pavia. Finally “Secure Clean Camping-Village ver. 1.1” was created in collaboration with Teamwork and designed to offer advice and tools necessary for new cleaning and safety needs and to help accommodation facilities open air to apply the correct standards and to maintain the trust of the guests.

Companies participating in FAITA FederCamping can also count on an anti-Covid-19 insurance policy which, in addition to ordinary accident and health coverage, allows full reimbursement of expenses incurred in case of reservations cancellation by the guest due to the pandemic.

All the tools and manuals created by FAITA FederCamping have been made available to companies and can be consulted on federal social networks. To stimulate the market, a communication campaign dedicated to open air tourism will start in the coming days with spots and themed posts to highlight the opportunity to discover or rediscover the campsite in the next summer season.

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