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From Saturday 11 to Sunday 19 September: the 12th edition of the Salone del Camper in Parma

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With its 150,000 square meters and over 200 confirmed exhibitors, the Salone del Camper organized in the spaces of the Parma fair from 11 to 19 September 2021 is confirmed as one of the main international events in the sector. The event, organized by Fiere di Parma and the APC – Caravan and Camper Manufacturers Association, is spread over 5 pavilions that host different product areas: Caravan and Camper, where the most important European companies in the sector are present; Vehicle Accessories and complements to make your holiday even more comfortable; Shopping, with products for outdoor life and for small spaces; Percorsi e mete(Routes and destinations), tourism promotion section to learn about ideal places and destinations for tourism in freedom.

The offer of recreational vehicles is vast. Those who go on adventurous trips looking for an agile and practical motorhome will find 210 models of semi-integrated models. There is also an interesting offer of coachbuilt for families who want more space on board and for long-term and demanding campers, there are over 100 models of integrated vehicles on show. The camper van dominates, which in Europe and also in Italy has been depopulating for some years: there will be 205 models of the most prestigious brands.

Lots of news for the 2021 edition

Many news and events designed for the 2021 edition: from “Cucinare in Camper” (Cooking in the motorhome) to “Camper Facile: a scuola di camper” (Easy camper: a motorhome school). Without forgetting stage photography, book presentations, the Outdoor & bike area, the “Amici a 4 zampe” (4-legged friends) area, the Giardini del Salone (Salone gardens) and Kinderheim, the tent in the woods, a special space for childcare and entertainment.

This year the Salone del Camper has also expanded its offer with Percorsi e mete: not only motorhomes and accessories, but also travel ideas. Experiential itineraries, which wink at flavors. Like the Friuli-Venezia Giulia Wine and Flavors Route or the thousand shades of the Marche region, from the sea to the mountains, passing through the ancient villages and cities of art, without forgetting the typical products and excellent wines.

Saturday 11 and Sunday 12, September 2021 the event dedicated to the production of Parmigiano Reggiano DOP returns, with guided visits to the dairies and seasoning warehouses, open outlets, events for children and tastings which, combined with the passion of the cheesemakers, will offer the possibility of living a unique experience.

All the major brands are present

The more than 200 direct exhibitors come from 15 countries. “A result that confirms the importance of the Fiere di Parma appointment at an international level,” underlines Antonio Cellie, CEO of Fiere di Parma. “All the major brands are present with the latest news in the sector: more than 600 models to meet the expectations of enthusiasts, who have been meeting every year since 2010 at the Salone del Camper. The exhibition is aimed at those who have made the motorhome a philosophy of life, but also looks carefully at a new frontier of travelers, who increasingly seek contact with nature and want to move freely. The future of tourism is more and more outdoor: passions join traditional itineraries, so here is the combination of motorhome and bike and the search for a new way of enjoying free time. The Salone del Camper at Fiere di Parma is ready, with a complete exhibition and initiatives always in line with new trends”.

A very positive first half

The high adhesion shown by the major manufacturers is an indication that the sector is expanding. The growing passion for motorhome travel is reflected in the data, which is constantly growing. “The trend in registrations in the first half of 2021 in Italy,” underlines Simone Niccolai, president of the APC, “was extremely positive: +38.36% over the same period of the previous year, with over 4,800 new registrations. The Italian production of motorhomes has surpassed all previous production records and [our country, ed] confirms itself as the third manufacturer of motorhomes in Europe, after Germany and France: in the first half of the year, the increase in the production of motorhomes in Italy it was 75.16% compared to the first half of 2020. In addition to the demand from the domestic market, the sector is driven by tradition, also and above all by exports. In Europe, in fact, in the first 4 months of the year, the average increase in registrations of motorhomes and caravans was as much as 45.7%, with Germany largely in the lead for the number of new registrations”.

The editorial staff of Camping Business could not miss this event: we will be in Parma in the first days of the event. If you want to meet us, send a message to redazione@campingbusiness.eu.

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