Camping Vision, a group specializing in the camping reservation market, participated for the first time this year at the SIA Hospitality Design in Rimini, in the edition that recorded 25 percent more professional visitors than in 2021 and that saw the participation of the outdoor tourism supply chain, which is increasingly close to the hôtellerie in terms of standards of supplies and housing modules.The first time at the fair gave excellent feedback in terms of attendance and booth traffic, all three days, in fact, were dense with meetings and new contacts. In fact, Camping Vision judged the experience at the event positively, especially for the successful networking activity, which in fact consolidated existing collaborations, but above all fostered relationships with possible new members.
Predictions for 2023
The topic of greatest interest discussed with colleagues and visitors was, without a doubt, the particular historical moment that the whole economy is experiencing, due to the rather high level of inflation and the crisis related to the gas-electricity sector.Despite these reflections, the forecast for 2023 is comforting, Camping Vision firmly believes that customers will book their vacations in 2023 mainly for the summer period, foregoing other holiday periods such as Christmas and Easter. Data on early bookings confirm this.
In conclusion, participation in the SIA has hit the target that Camping Vision had set itself of intensifying, through participation in this fair, relationships with partners, in order to “implement, through strong direct communication, a marketing plan for a successful 2023,” as CEO Ralf de Bruijn told Camping Business a few weeks ago.
Camping Vision will next meet at SETT, Europe’s largest event dedicated to the camping industry, which will open its doors to the public in Montpellier on November 8, 9, and 10.
European Camping Group acquires Vacansoleil assets and announces new top management appointments