The performance of the 2023 tourist season in Italy was at times strongly influenced by the weather, which in the first part caused major disasters in some regions and in the second gave an unexpectedly pleasant month of October. At our booth at SIA Hospitality Design in Rimini, an event of which Camping Business was a media partner, we recorded an interesting conversation with Gianfranco Vitali, president of FAITA Emilia-Romagna.
In this episode of Conversazioni@CampingBusiness we then focused on what has been happening in one of the regions with the greatest vocation for outdoor tourism and how habits and opportunities are changing. Here are the topics touched on during the episode:
- The impact of climate on tourism
- Fake news and the influence of the media
- The strategic goal of extending the tourist season
- Resistance from operators
- The growth of European RV tourism
- The influx of German tourists outside the high season
- The importance of events during the low season
- The concept of the “third season”
- The behavior of Italian tourists in the low season
