Adria Home unveils MLine Pure and all its news for the 2025 season. The new MLine Pure model is a mobile home designed exclusively for the B2B market, in particular for the Mediterranean one, with a specific focus on Italy. We are talking about an affordable yet luxurious living experience with six different floor plans. Adria Home has enhanced the selection of exterior materials and interior designs, introducing two new themes, Tropic and Marine, inspired by the lush greens and serene blues of nature.
The MLine Pure also features the innovative AWT (Adria WoodFrame Technology), a choice that demonstrates Adria Home’s commitment to creating 100% recyclable lines and sustainable development.
A new generation of glamping tents
The demand for premium, fully equipped glamping tents is on the rise: Adria Home is responding to this need of the market with new materials and construction solutions for its Safari and Boutique series. These improvements are both the result of extensive testing and market-specific adaptations.
For 2025, Adria Home has been selected as supplier for a major glamping project in the Middle East: the brand will be setting up 65 Safari Loft tents in Dubai, putting into play its experience in anchoring, wind protection, and durable materials. A project capable of demonstrating with facts the technical and design versatility of Adria Home tents.
New construction standards
Starting this season, Adria Home has decided to integrate new European standards into its products, to enhance energy efficiency, construction excellence, and recyclability. The reason is simple: these standards are in line with the brand’s commitment to environmental protection and sustainable development.
The InOut fair in Rimini is coming
Adria Home will be at the InOut Fair in Rimini from 9 to 11 October 2024 to present all the latest news for the 2025 season, including some products that are both convenient and highly customizable. All new Adria Home models feature more durable materials, lower maintenance costs and optimized floor plans, with the aim of improving guest comfort. The brand promises to announce at least two world premieres during the Rimini event.
New Open Days scheduled for September
After the success of the previous open days, Adria Home will reopen the doors of its world in September. This is an exciting opportunity for hospitality professionals to explore the full range of products, from mobile and modular homes to glamping tents. During the event there will be the opportunity to interact directly with Adria Home experts in architecture, design and other services through the One Stop Shop solution. Those interested can book an appointment by writing an email to ilaria.piluscio@adria-home.com.
Awards and recognitions
This year too, Adria Home has collected awards that demonstrate its great attention to guest comfort, progress of tourism and sustainability. At the Innovation Days organized by the Dolenjska and Bela Krajina Chamber of Commerce, the Sky Twin modular house received the Gold award, while the Tiny Home won Silver. Both solutions are designed to better live in different weather conditions, responding to the need of a tourist season that is becoming longer.
For all B2B operators interested in learning more about the Adria Home world and carrying out a project with the company, there is the possibility of directly contacting the Italian agents Roberto Pennesi (Eastern Italy + Sicily), roberto.pennesi@adria-home.com and Fausto Calzoni (Western Italy + Sardinia), fausto.calzoni@adria-home.com.
Whitsun holidays: ADAC recommends booking the campsite before leaving