Motorhome sites, three picks that you can use to stand out and get attention on Campercontact

Every motorhome site needs to make itself known to tourists online and attract campers by highlighting its qualities. If the description of the pitches is not accurate, those looking for the right place will immediately move on to the next web page. First impressions are what count, and it only takes a few seconds to lose the opportunity to convince motorhome owners.

Where you publish your camper site information is also very important. Campercontact is a platform that connects campers with motorhome areas and service partners or other companies useful for camper travel enthusiasts, providing information and data on over 50,000 motorhome rest areas in 58 countries, via an app and website.

We asked the Campercontact team to give pitch managers some tips to encourage bookings.

Details matter

“When people are looking for their next holiday destination, they pay particular attention to details. An incomplete or outdated page with old information is easily discarded, no matter how beautiful and well-kept the pitches are. 65% of Europeans do online research before choosing a site to park their camper, so it is important to know how to present yourself online in the right way,” comment the experts at Campercontact.

Let’s now see together what the three steps are to get the best out of every page on Campercontact.

1. Take control with a free administrator account

On Campercontact, much of the content is provided by a community of over 1.3 million campers from all over Europe who share reviews, photos, plan their itineraries and book their favorite pitches. Just like on other web platforms, the manager of a motorhome place can claim ownership of it, to give a more professional look to the page.

Using a free administrator account is easy. Registering or editing an account is really quick: within minutes you can start updating information. This includes: a link to your website, contact details, prices, opening hours, facilities and a description of the site.

“We recommend controlling some information and updating it regularly. Always check prices, information on opening and closing periods and the list of all facilities and motorhome sites. This way you avoid unpleasant misunderstandings, and you don’t risk losing reservations,” the experts underline.

2. Always respond to reviews

Reviews are a powerful tool to build trust with potential visitors. Actively responding to both compliments and criticisms demonstrates the manager’s professionalism and attention to the needs of tourists. Each response to a review is an opportunity not only to show kindness and presence but also to enhance the motorhome sites. In addition to thanking or apologizing for an inconvenience, you can emphasize the strong points and characteristics of the motorhome site.

It is important to never show resentment for a bad review and to maintain a polite and professional tone. It must be remembered that the response to a negative review is not very useful or at least it is not only useful to respond to that dissatisfied tourist, but it is useful to convince other potential visitors who read it of the goodness of our offer. Every response must be strategic.

3. Enhance your presentation with the Bronze or Silver package

For those who want to further customize the page dedicated to their camper site, Campercontact offers paid packages. The Bronze and Silver packages offer various tools designed to increase visibility and better describe your offer.

In particular, they allow you to:

• Display the claim badge, a symbol that confirms the manager’s active involvement in the page and increases perceived reliability
• Add photos and videos chosen from the best available, next to those of tourists
• Have access to monthly statistics on the page’s performance on the platform
• Add an introduction about your offer to tell your story firsthand and share what makes your facility unique
• Obtain greater visibility on the map to stand out from those in the same area

To optimize your work, you can find out more about the packages and decide to look for some inspiration on the pages of other managers, for example by reading what Erik from Camperplaats Appelscha or Steffie from Camperplaats de Zandberg decided to write about their offer.