A new PiNCAMPUS will soon be online, the initiative aimed at open-air tourism entrepreneurs, promoted by ADAC Camping / PiNCAMP. Starting October 24th, a new series of free webinars will offer updates and insights on some hot topics affecting the industry.
This third PiNCAMPUS (the first edition took place in October 2022, the second in March 2023) also includes a series of events divided according to the theme. The first week of training and information will focus on the importance of data in the tourism market and how to use it strategically.
During the second week, however, the experts and guests invited to speak will focus on issues relating to the environment, climate change, and eco-sustainability, with a focus on how to act to prevent event-related camping problems and adverse weather conditions.
The 2023 Autumn PiNCAMPUS will be held online from October 24th to November 3rd, 2023. Most of the webinars are in English, with the exception of one multilingual event (Italian, French and English).
The complete program of the new PiNCAMPUS
Data Week
- The opening of the new PiNCAMPUS will see Till Mönch (sales manager) present current data from the camping sector and a commentary on the season from the perspective of ADAC Camping / PiNCAMP, laying the foundation for subsequent webinars, all focused on figures, data and market research. When? October 24th at 1pm.
- Reaching for the stars: online ratings and ADAC classification – 90% of holidaymakers read reviews on the web and choose based on what they read. That’s why a good online reputation has never been more important than it’s today. The webinar, held by Laura Rifa (EN), Matteo Petrucci (IT), and Alexandre Marascia (FR) will focus on the topic of online reviews and will present an exclusive preview of the results of the 2024 ADAC Classification and the new ADAC Classification Reports. When? October 26th at 1pm.
- Market research: Where the journey will go in 2024 and how it will be booked – Niklas Haupt and Stephan Lützenkirchen will comment on the latest market research findings regarding travel planning, booking, and destinations. Thanks to Caravaning Business Insights, the experts from the gsr Unternehmensberatung in Augsburg, together with the market researchers from MiiOS in Nuremberg, will give the public a professional look at the caravanning sector. When? October 27th at 4pm.
Environment Week
- Avoiding microplastics: what camping companies can do – Microplastic is one of the biggest environmental disasters of our time, because it is everywhere and significantly contributes to the climate crisis. This is an underestimated problem which however requires attention. Thea Graef of Guppyfriend will talk about what campsites can do to reduce microplastic waste in their business. When? October 30th at 11am.
- Resist the beginnings: e-mobility and tourism – Many operators in the camping and glamping world are wondering whether or not they should deal with electric mobility. Hakan Ardic of wirelane.com will explain why the time has come to ride this turning point and invest in electric charging infrastructure to be installed in outdoor accommodation facilities. When? November 2nd at 11am.
- Resilience & adaptation of camping businesses in times of rapid climate change – In a context in which climate change is becoming increasingly significant and present in everyday life, Martin Rolletschek will suggest strategies and actions to be implemented to prepare for heat, drought, floods and more generally for the changes that the climate will bring to campsites, even regarding customer expectations. When? November 3rd at 10am.
To participate registration is required, free of charge.
