Campercontact – a platform featuring information on over 50,000 motorhome areas and campsites – has published the e-book “How to increase occupancy rate during off-season”. This book provides valuable insights for outdoor accommodation managers on how to attract more guests all year round. According to a Campercontact survey, the average occupancy rate of campsites in the off-season is 26.5%. The challenge is to optimize occupancy rates and strive to be fully booked even outside the summer months.
To achieve this, Campercontact reveals some practical tips and interesting marketing strategies, such as improving one’s online presence or highlighting the unique strengths that make a campsite stand out from competitors.
Other suggestions include the best methods for guest retention and creating effective seasonal offers and special packages. You can download the e-book from this link.
From December 6 the green pass changes, now mandatory also to access the accommodation facilities