Baia Holiday, a leading Italian company in the open-air tourism sector, has announced a new partnership with the French group Sunêlia Vacances, a benchmark brand in Europe for premium open-air hospitality, encompassing 4-star and 5-star campsites and holiday villages.
This collaboration marks a significant expansion for Baia Holiday, which is extending its market reach into France and Spain by adding 8 new campsites to its portfolio in the Côte d’Azur, Costa Brava, Normandy, and Provence. At the same time, the partnership allows the Sunêlia group to strengthen its presence in the European market with 10 new destinations in Italy and one in Croatia.
The collaboration aligns with the strategic growth objectives of both companies and is built on the shared values of the two brands: excellence in services, a strong focus on customer satisfaction, and the well-being of employees. Moreover, the two brands share a vision of open-air tourism centered on progress and sustainability, with a commitment to enhancing and respecting the environment.
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