Camp Map: the digital experience

“How can we create a simple, digital experience, so that every guest can explore the camp and get all information he needs before and during his stay?” – That was the guiding thought from the very beginning of CampMap.
CampMap interactive maps are a source of information about a camp, and they serve a real world and real time experiences to the users. Maps can serve as a booking platform as well as a marketing platform, where the camp operator, or owner, can send out push notifications to the guests informing them about special events or a change in the working hours of a store.
An extra feature that makes the interactive maps special is navigation, so guests can find directions and easily navigate on their own through the camp.

The initial idea was quite specific and focused on providing services to camp guests. However, as the product evolved, CampMap team realized that they could solve many more sore points for campsites, guests, and local businesses, which allowed them to expand the business model and open the possibility of integration with third party applications, such as booking engines or Property management software.
CampMap founder is Simon Neal, born and raised in Aberdeen, Scotland. Ever since he was a young boy, he enjoyed camping. While traveling for business, he had the opportunity to experience many different ways of camping throughout the world.
Even after moving to Croatia full-time, he continues to spend as much time as possible both exploring the outdoors and also camping with his family. Both Simon and his wife have passed on their love of camping to their children, so every year they enjoy spending their family vacations on the Adriatic coast. This is where Simon met a whole new approach to camping. Croatian campsites, as well as campsites in Italy, Spain, besides providing accommodation in wonderful nature, offer many other amenities and activities – unique beaches, aqua parks, adventure parks and playgrounds, entertainment for children…

Since he often camps with a tent, he typically spends a lot of time researching the information he needs when looking for a campsite and trying to organize a vacation with young kids. It is often difficult to get the exact number of the pitch he has reserved, or to get information about whether there is any shade at that camping spot or how big it is.
So basically, out of frustration, he came to the idea of creating an accurate, interactive map of a campsite, where every pitch comes with photos or 360 photos and all the necessary data you need to book your perfect camping place and CampMap start-up was born.

Since its launch, company started collaborating with few campsites in Croatia. In the upcoming summer season guests can enjoy the navigation in several campsites like Camping Omišalj and Camping Glavotok on island Krk, or Camp Kovačine, on island Cres as well as Camping Mon Perin in Istria.

Exponential growth occurred in the past 6 months when CampMap has partnered up with multiple campsites from south European area and is now present on Austrian, Slovenian, and French markets. Recent partnership with Centro Vacanze Pra delle Torri and Camping Europa Silvella, together with several other campsites and camping villages, will secure a stable growth on the Italian market.