Camping Business welcomes among its partners the Yelloh! Village group and its passion for quality. Founded in 2000, the Yelloh! Village is a specialised franchise that has built up and developed a network of nearly 100 accommodation facilities consisting of large, high-quality campsites located in the southern region of Europe and targeting upmarket customers from Central and Northern Europe.
The campsites of Yelloh! Village promise their customers to “open the door to luxury for their camping holiday”. But this is not standardised luxury: each campsite belonging to the franchise must preserve its identity and enhance the architectural specificities and peculiarities of its region.
What does Yelloh! Village to its franchisees? A lot: it conducts actions in various fields to promote its franchisees and ensure constant growth in attendance, such as planned and targeted communication campaigns in Europe, computer systems for multilingual bookings, real-time and online sales, computer tools for calculating the rate and modulated rate policies for the season (low, medium and high season), centralisation of purchases with access to preferential rates agreed by Yelloh! Village.
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