A familiar brand in European camping holidays has changed its name. From 1 October 2025, Camping Vision becomes VacanceSelect Travel. The rebranding marks an important milestone for the company, which has built a reputation as one of Europe’s leading distribution partners for camping and holiday accommodations. By adopting the VacanceSelect Travel name, the group signals its ambition to operate under a stronger, more recognisable umbrella brand while maintaining the diversity and strength of its established portfolio.
VacanceSelect Travel brings together a family of well-known consumer brands – VacanceSelect, Allcamps, LuxCamp, Danskbilferie and Friferie – that collectively serve millions of holidaymakers each year. These brands are familiar to campsite and holiday park operators across Europe, and the move to a unified corporate identity is designed to make collaboration simpler and more visible for partners. Importantly, the company emphasises that for partners and customers nothing else will change. The same team, structures and processes will remain in place, ensuring continuity and reliability.
A natural step forward
“Our decision to adopt the VacanceSelect Travel name is a natural step forward,” explains Ralf de Bruijn, managing director of VacanceSelect Travel. “VacanceSelect is a well-established and trusted consumer brand in the European holiday market. Operating under this name strengthens our visibility and supports our growth ambitions, while maintaining the diversity of our other successful brands. And while we’re focused on numbers and results, we never lose sight of the human touch: the smile behind every call, the energy of true collaboration, and the detail that turns ‘well arranged’ into ‘well felt’”.
The rebranding also reflects the group’s wider remit. Over recent years, its offer has expanded beyond campsites to include holiday parks, resorts and hotel chains. By uniting its brands under the VacanceSelect Travel name, the company aims to strengthen market recognition, enhance marketing and recruitment activities by leveraging the VacanceSelect brand, and continue offering a broad and varied portfolio of quality camping and holiday products. For campsite owners and holiday park managers, this means greater exposure to European holidaymakers through a single, trusted partner without any disruption to existing agreements.
The group handles the entire customer journey
Formerly known as Camping Vision, VacanceSelect Travel connects travellers with a network of more than 1,800 campsites, holiday parks and resorts across Europe. Acting as a reliable B2B partner, the group handles the entire customer journey – from booking to payment, from content to after-sales – ensuring a smooth, worry-free experience for both travellers and operators. Its scale and expertise give its partners a powerful platform to reach a wide and diverse audience, while its emphasis on collaboration and personal service helps to create long-term, mutually beneficial relationships.
For the many campsites, holiday villages and resorts that already work with Camping Vision, the message is clear: only the name changes. The company remains committed to delivering value, reliability and growth opportunities for its partners across the European outdoor hospitality sector.
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