The Capfun brand has been elected “Brand of the Year” 2026 by the organisation “Produit de l’année”, which has been running this award in 40 countries since 1987. Each year, for the Produit de l’année organisation, more than 15,000 consumers share their opinions and take part in tests or report on their experiences in order to select the products, brands and retailers they prefer across 40 countries.
This process, carried out in a completely independent way according to a rigorous and transparent methodology, certified by the independent firm Deloitte, results in several awards in four categories: Product, Brand, Retailer or Distributor product of the Year.
Brands and products are evaluated according to the following criteria: satisfaction, innovation, attractiveness and purchase intention. The winner is the one that obtains the highest rating in its category. Capfun is therefore among the 20 brands included in the 2026 ranking of “Brands of the Year”.
This article was originally published by Bruno Lacroix on L’Officiel des Terrains de Camping
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