According to figures released by the Flower Campings network, the 2026 season has begun positively, with turnover at the end of April up by 6% compared with the same time last year. Among the emerging trends, the chain – which includes 136 campsites across France – notes that regions located north of the Loire are performing particularly well.
Île-de-France has recorded growth of 44%, followed by Grand Est (+28%), Pays de la Loire (+20%) and Brittany (+11%). By contrast, Occitanie is currently experiencing a decline of 3%, as is the Provence-Alpes-Côte d’Azur region (-4%). “Holidaymakers are now favouring milder temperatures, less crowded destinations and, more recently, closer-to-home locations, helping to reduce fuel costs for travel”, comments Flower Campings.
Another trend identified is the growing appeal of bare pitches and “real” camping, which have seen an 11% increase. Even more notably, pitches equipped with private sanitary facilities are proving particularly popular. Flower Campings’ Free Camp offer – a bare pitch with private kitchen and bathroom facilities – has risen sharply by 29%.
Finally, the chain notes that stays of four to five nights are becoming more common, while also generating higher value thanks to an increase in average spending.
This article was originally published by Jean-Guilhem de Tarlé on L’Officiel des Terrains de Camping
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