The travel industry is still experiencing a time of uncertainty and difficulty. This is why Human Company, a Florentine group active in hospitality and catering as well as an important player in Italy in the field of open-air hospitality, wants to convey a positive message for the relaunch of tourism in its country and, at the same time, strengthen brand awareness and positioning. And it does so through the new corporate “lovespitality” campaign in print and digital.
Lovespitality takes its cue from 3 concepts – love for its guests, for the territory and its enhancement and for the beauties of the country – of which Human Company is the bearer. An open air way of hospitality that is welcome, protection and care with the security and flexibility guaranteed by the modification and cancellation policy without penalties up to 24 hours before arrival, even in the case of Corona, thanks to the included insurance, and by the protocols to guarantee the health and hygiene of common areas and accommodation.
Creativity and planning are signed by Almagreal. A massive digital campaign on the group’s social networks, also carried out by the Florentine agency, is accompanied by planning on the main general and financial newspapers, lifestyle magazines and national tourism monthly magazines.
Online tourism bookings continue to grow: +8.7% in the EU in summer 2025