Socamp 2026, the professional event dedicated to the Hôtellerie de Plein Air (HPA) sector in south-western France, will take place on Tuesday 15 September 2026 at Le Tube – Les Bourdaines in Seignosse, in the Landes. Organised by Expomedia, the event brings together innovative companies and suppliers specialising in outdoor hospitality every year, presenting the sector’s main new developments and trends: from equipment to accommodation solutions, from energy to digitalisation, as well as leisure, catering and outdoor furnishings.
The 2026 edition of Socamp introduces a new format, concentrated into a single day and featuring a deliberately limited number of exhibitors, with 65 stands, in order to encourage more direct and focused interaction between companies and visitors. The outdoor “Plein Air” area will also be entirely covered by a marquee, ensuring continuity for activities and meetings regardless of the weather.
The programme will open with Alain Bernard, French Olympic swimming champion, who will deliver the opening conference dedicated to performance, teamwork and overcoming personal limits. His presentation, entitled “The secrets of outstanding performance applied to the outdoor hospitality sector”, will bring into the hospitality world the principles of high performance developed through sport.
The day will continue with a rich programme of conferences and workshops focusing on the sector’s main challenges and innovations. The sessions are designed not only to provide information and new insights, but also to stimulate discussion and encourage exchanges among professionals.
The programme will conclude with the end-of-season meeting bringing together members of the HPA trade associations of the Landes and Pyrénées-Atlantiques, key partners of Socamp 2026.
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