Titanka!, a web and software company operating for 24 years in the hospitality sector with over 4,000 web projects for hotels and camping villages throughout Italy, has taken an important step in consolidating its specialisation in open-air tourism through the acquisition of CreatiWeb’s web division. The Turin-based agency has sold the part that deals with website design and related web marketing campaigns to focus on its activities dedicated to booking and management for campsites and villages, as well as its international tourism network of more than 30 portals.
“The group strongly believed in and wanted this acquisition to grow in open-air tourism and to specialise even more in the sector,” said Riccardo Viroli, CEO and commercial director of Titanka!. “The meeting with Cristian Capizzi brought out two complementary wills: on the one hand, CreatiWeb decided to focus on the development of Koobcamp’s promotional portals and in the Campgest management system by handing over the management of the web division, and on the other hand, we want to grow further in this specific market characterised by unique peculiarities and specificities and in which we have solid skills“.
A sign of continuity
Viroli emphasised the importance of this transaction not only as an element of growth for Titanka!, but also as an opportunity to offer the best possible support and development to the acquired customers, thanks to the Group’s solid methodology of working on the specific needs of the sector. This move not only strengthens the competitive position of Titanka! but is also a sign of continuity in the development of its professional method of direct sales for en plein air facilities.
In addition to having created CampingVillage.Travel, one of the main network of portals in Italy dedicated to camping villages, Riccardo Viroli is considered one of the most Italian experienced experts in the en plein air sector and has also created the CampingVillage.Marketing project: the only training course dedicated to open-air structuresfrom which to download and consult free information on digital marketing exclusively specific to the camping village world.
A growing presence
With this acquisition, Titanka! will lead more than 30 per cent of the web projects of open-air facilities in Italy,managing a package of more than 100 prestigious facilities scattered throughout the country. This move not only strengthens the position of Titanka! in the Italian open-air tourism market, perfectly expressed by the payoff Nati per il turismo (Born for tourism), but also underlines its commitment to the “camping village travel” sector, expanding its presence in all regions of the country.
In 2023, the open-air facilities using Mr Preno’s CRM managed more than 1.5 million accommodation requests, generating almost €100 million in revenue, and the figures for 2024 already show significant growth on last year’s numbers.
As part of the takeover, Titanka! also acquires the partner platform of FAITA-FederCamping. This continues the collaboration between the Group and the Federation that in 70 years has contributed to the growth and development of the open-air sector, structured through 18 regional associations associating the majority of the more than 2,650 Italian companies in the sector. The objective is to develop the FAITA-FederCamping project to increase the offer thanks to the implementation of services and new communication methods to support operators in the sector.
