On January 25th, at the Bovisa campus of the Politecnico di Milano, the Travel Innovation and Business Travel Observatories will celebrate their 10 years of activity at the Travel Innovation Day 2024. The conference will be an opportunity to take stock of the travel market in Italy, explore current trends, including that toward outdoor tourism, and anticipate the needs of future travelers. The conference attendance is free, both in presence and online.
Focus on organized tourism, mobility, and business travel
The conference will be organized into three sessions. In the opening session, Eleonora Lorenzini, Director of the Travel Innovation and Business Travel Observatories, will discuss organized tourism, hospitality, outdoor experiences, and innovation. The discussion will be enriched by the contributions of Alberto Granzotto, President of FAITA-FederCamping, and Marco Peci, Vice President of ASTOI Confindustria Viaggi.
In the second session, the focus will shift to mobility: how do travelers move? How do they book and pay for services? Filippo Renga, Director of the Travel Innovation and Business Travel Observatories, will present market data and insights from the consumer survey conducted at the end of 2023, which highlights how the travel habits of both travellers and citizens have changed.
Finally, the third session will be dedicated to the business travel market: business travel spending is recovering, with a strong emphasis on sustainability. The discussion will then delve into innovations related to the management of business trips, with a forecast of the sector’s market evolution for 2024.
Round table: the next 10 years of the Observatory and the sector
The conference will conclude with a round table to discuss the future of the Observatory and the sector. The discussion will be attended by some historical Partners such as Francesca Benati, Senior Vice President Travel Sellers Europe & Managing Director Italy of Amadeus, Angelo Cartelli, General Manager of Club del Sole, Franco Gattinoni, President of Gruppo Gattinoni, and Mirko Lalli, CEO & Founder of The Data Appeal Company.
