According to data collected by HBenchmark and released by FAITA-FederCamping, the outdoor tourism sector in Italy continues to show signs of growth. In fact, bookings for campsites and holiday villages for 2025, updated Feb. 11, are significantly higher than the previous year.
In particular, structures located by lakes have seen a 4.3% increase in average occupancy, while those along the coasthave reached a 12.5% rise. Bookings have recorded a 26% increase for lakes and 21% for the sea, considering only reservations made since the beginning of 2025. For lakes, the periods with the highest number of bookings, especially from German tourists, were the Easter holidays and the July-September quarter. For coastal structures, the peak in bookings occurred for June, July, and August.
Alberto Granzotto, president of FAITA-FederCamping, states: “Outdoor tourism plays an increasingly important role in the national context, and the 2025 projections confirm this. The reason lies in the growing interest of guests in our offerings, which become successful when they focus on service quality, inclusiveness, and sustainability”.
Most tourists choose pitches as their type of accommodation, both at the seaside and along the lakes, where the average stay ranges from 13 to 14 days. Following that, tents and glamping are popular, with an average stay of 9.5 to 10.5 days, while bungalows, small houses, caravans, and mobile homes see stays of about 10 days.
For 2025, the predominance of German tourists remains (50.3% for the lakes and 52.5% for the sea), followed by Italians, who prefer the sea (25.4%), and Dutch tourists who opt for the lakes (20%). There is also significant presencein structures across Italy from tourists coming from Austria, Switzerland, Denmark, and Poland. In general, compared to 2024, there has been an increase in bookings from tourists from various countries.
A positive 2023 for Valamar: turnover grows by 15-16%, rewarding the investments made by the Group