{"id":32176,"date":"2023-02-14T15:45:23","date_gmt":"2023-02-14T14:45:23","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/?p=32176"},"modified":"2023-02-14T16:08:49","modified_gmt":"2023-02-14T15:08:49","slug":"open-air-tourism-a-fast-growing-reality-at-the-bit-in-milan","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/open-air-tourism-a-fast-growing-reality-at-the-bit-in-milan\/","title":{"rendered":"Open-air tourism is also the protagonist at the BIT &#8211; Milan International Tourism Exchange"},"content":{"rendered":"<p>At the\u00a0<a href=\"https:\/\/bit.fieramilano.it\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>BIT &#8211; Borsa Internazionale del Turismo<\/strong><\/a> (held from 12 to 14 February at Fiera Milano), yesterday was organized the round table &#8220;<em>Turismo Open-air: a tourism that counts&#8217;<\/em>, introduced and moderated by <strong>Magda Antonioli<\/strong>, Professor at Bocconi University, ONT President, ETC Vice-President European Travel Commission. At the event participated also\u00a0<strong>Alberto Granzotto<\/strong>, President <a href=\"https:\/\/faita.federcamping.it\/\" target=\"_blank\" rel=\"noopener\">FAITA-FederCamping<\/a>; <strong>Marianna di Salle<\/strong>, MET Bocconi Coordinator; <strong>Valentina Fioravanti,<\/strong> Chief Marketing Office Human Company and Central Market; <strong>Loek Van De Loo, <\/strong>Founder Vacanze col Cuore. The data that emerged unequivocally testified the strong interest in outdoor holidays, no longer as an emotional response to the pandemic period, but as an authentic and lasting life choice linked to the search for <strong>places in tune with nature, where sustainability, the desire for alternative experiences, and sporting activity are possible<\/strong>.<\/p>\n<h4>Data e forecasts<\/h4>\n<p>In 2022, the 2,568 Italian companies in the sector recorded 10.3 million arrivals for 73 million presences for a total turnover of more than \u20ac5 billion, <strong>and further strong growth in the order of 10% is expected in 2023<\/strong>. The experiential component and eco-sustainability, in the sense of harmony between accommodation facilities and the surrounding area, are the reasons why open-air tourism is also attracting those who have never been on this type of holiday before, but <strong>new camping proposals<\/strong>, more comfortable and attractive such as camping villages and high-level ones such as<strong> glamping<\/strong>, have contributed.<\/p>\n<p>High-quality locations in pleasant and evocative settings and with top-of-the-range services have contributed in no small part to the success of the open-air mode, making this sector dynamic and with great future prospects. <strong>Suffice it to say that 60% of the open-air offer is currently concentrated in just 6 regions (Veneto, Lombardy, Tuscany, Emilia-Romagna, Lazio, and Apulia), so there is still plenty of room for growth and development<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the final day of Bit, the International Tourism Exchange (held from 12 to 14 February at Fiera Milano), the round table &#8220;Turismo Open-air: a tourism that counts&#8217;.<\/p>\n","protected":false},"author":6,"featured_media":32173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,98],"tags":[337,414,302,321,582,954,583,941],"class_list":["post-32176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza-en","category-news-en","tag-alberto-granzotto","tag-bit-borsa-internazionale-del-turismo-en-2","tag-faita-en","tag-human-company-en","tag-loek-van-de-loo-en","tag-magda-antonioli-en","tag-vacanze-col-cuore-en","tag-valentina-fioravanti-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Open-air tourism is also the protagonist at the BIT - Milan International Tourism Exchange - Camping Business<\/title>\n<meta name=\"description\" content=\"On the final day of Bit, the International Tourism Exchange (held from 12 to 14 February at Fiera Milano), the round table &quot;Turismo Open-air: a tourism that counts&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/open-air-tourism-a-fast-growing-reality-at-the-bit-in-milan\/?lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open-air tourism is also the protagonist at the BIT - Milan International Tourism Exchange\" \/>\n<meta property=\"og:description\" content=\"On the final day of Bit, the International Tourism Exchange (held from 12 to 14 February at Fiera Milano), the round table &quot;Turismo Open-air: a tourism that counts&#039;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campingbusiness.eu\/open-air-tourism-a-fast-growing-reality-at-the-bit-in-milan\/?lang=en\" \/>\n<meta property=\"og:site_name\" content=\"Camping Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/campingbusiness\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-14T14:45:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-14T15:08:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2023\/02\/bit-2023.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"890\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/open-air-tourism-a-fast-growing-reality-at-the-bit-in-milan\\\/?lang=en#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/open-air-tourism-a-fast-growing-reality-at-the-bit-in-milan\\\/?lang=en\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#\\\/schema\\\/person\\\/77e0cccb4b63a0f5981f9ccee1203fe5\"},\"headline\":\"Open-air tourism is also the protagonist at the BIT &#8211; 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