{"id":32861,"date":"2023-03-23T11:00:30","date_gmt":"2023-03-23T10:00:30","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/?p=32861"},"modified":"2023-03-23T17:24:14","modified_gmt":"2023-03-23T16:24:14","slug":"campingvillage-marketing-four-actions-for-camping-village-sales-in-the-low-season","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/campingvillage-marketing-four-actions-for-camping-village-sales-in-the-low-season\/","title":{"rendered":"CampingVillage.Marketing: four actions for camping village sales in the low season"},"content":{"rendered":"

It is well known that selling in the low season is never easy.<\/strong> Those who run accommodation establishments know this very well and must always make much more effort to fill those early spring opening periods that risk weighing heavily on the annual budget of the camping village. So what can be done?<\/strong> From Italian company CampingVillage.Marketing<\/a> comes a series of valuable advice.There are several actions that can be put into practice to push harder on the months with fewer visitors, but before looking at them and understanding how to put them into practice, it is necessary to take stock of the situation as of today, March 2023. Planning any new activity requires a reliable foundation. What does the data say?<\/strong><\/p>\n

The survey carried<\/a> out in February by Campingvillage.Marketing showed that tourists are changing their travel habits, preferring to travel in the low season in a higher percentage than in previous years. While in 2022 70.2 per cent of tourists said they went on holiday in July and August, in 2023 this percentage dropped to 64.8 per cent, in favour of June and September.<\/strong><\/p>\n

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In the same survey, when asked “When will you go on holiday?”, 43% of the surveyed tourists expressed more than one preference<\/strong>, so they plan to take several holidays during the year. Timing is crucial, however, as the same tourists surveyed stated as early as February 2023 that they were looking for holiday inspiration and proposals. The booking window<\/strong> (i.e. the time between sending the request and checking in) for stays in June was 50 days in 2022, so we can expect that requests for June 2023 will start to flow in early April.<\/p>\n

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These data, extracted from CampingVillage.Marketing’s 2022 Observatory<\/a>, therefore show a trend on which to work in order to intercept demand for the 2023 low season. So what can be done to increase occupancy in spring (for camping villages that are already open) or in June<\/strong>? Here are 4 steps in detail by which to intercept demand and increase bookings for the low season.<\/p>\n

1 – Plan<\/h4>\n

It is necessary not to leave anything to chance<\/strong> and to first define an overall budget for marketing activities to promote your holiday. Then defining a specific budget for each promotional action will help to work vertically to optimise each activity by allocating an appropriate amount. Particular attention must then be paid to the timing of action<\/strong>. A calendar must be established at the beginning of the year with each activity to be carried out and adhered to scrupulously.<\/p>\n

2 – Profiling<\/h4>\n

First of all, never forget the customer you are addressing<\/strong>. Who are they and what are they looking for when travelling in the low season? Obviously each establishment has its own target clientele, some work with foreign tourists, some host mainly sportsmen, others focus on families. Each case is different, but generally the tourist travelling in the low season is<\/strong>:<\/p>\n