{"id":35366,"date":"2023-08-10T17:26:10","date_gmt":"2023-08-10T15:26:10","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/barometro-sequoiasoft-sui-campeggi-francesi-a-luglio-crescono-le-prenotazioni-online-e-il-fatturato\/"},"modified":"2023-08-10T17:32:38","modified_gmt":"2023-08-10T15:32:38","slug":"barometro-sequoiasoft-sui-campeggi-francesi-a-luglio-crescono-le-prenotazioni-online-e-il-fatturato","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/barometro-sequoiasoft-sui-campeggi-francesi-a-luglio-crescono-le-prenotazioni-online-e-il-fatturato\/","title":{"rendered":"Sequoiasoft barometer on French campsites: online bookings and revenue grow in July"},"content":{"rendered":"

Sequoiasoft<\/a><\/u>, a specialized IT company providing services for the camping industry, tracks the trend of online bookings both on a monthly basis and by considering the entire season. The company has recently released the barometer for the month of July<\/strong>. The sample used for the study consists of 700 French campsites<\/strong> of various types (groups, chains, independent, and municipal campsites) equipped with the eSeason Resa online booking system provided by Sequoiasoft.<\/p>\n

After a challenging period, July reverses the trend<\/h4>\n

The collected data has shown that, after three consecutive declines in the months of April, May, and June, there was an increase in bookings<\/strong> in the month of July (+2.1%), accompanied by a significant rise in revenue<\/strong> (+20%) compared to the same period last year. The average spending has also increased compared to July 2022, going from \u20ac422 to \u20ac494.<\/p>\n

Accommodations represent 76% of the online bookings in July 2023, up from 72% in July 2022. On the other hand, pitches account for 24% of the bookings, down from 28% in the same period of the previous year. As for the nationality of campers, the French clientele remains at the top<\/strong> of online bookings in July, just as in the previous year, but the percentage has decreased from 70% in 2022 to 68% in 2023. Following behind are the Dutch (10%), Germans (9%), Belgians (5%), British and Spanish (both 4%), with data that are not far off from those of July 2022.<\/p>\n

On the podium of the most popular destinations, the department of H\u00e9rault takes the first place in the south of France, followed by Gironde and Vend\u00e9e on the Atlantic coast.<\/p>\n

The 2023 season under scrutiny<\/h4>\n

The analysis of internet bookings is based on the same sample, covering a longer period from October 1st to July 31st<\/strong>. Reading the data, it can be said that July was the key month of the season: after a promising start, there was a decline in bookings between April 15th and June 30th that risked compromising the season. However, the bookings in July reversed the trend.<\/p>\n

Considering the entire season, therefore, internet bookings for 2023 show a +9.3%<\/strong> increase compared to 2022 (a year marked negatively by fires and heatwaves that discouraged vacationers), and revenue has grown by 14.1%<\/strong>. The data on average spending for the season indicates a 5% increase for accommodations (rising from \u20ac923 in 2022 to \u20ac969 in 2023) and a +2.6% increase for pitches (from \u20ac329 to \u20ac337).<\/p>\n

Regarding the average length of stay<\/strong>, as in 2022, in 2023, it remains below 7 days<\/strong> (6.84 for accommodations and 6.04 for pitches), but it is noted that the average length of stay in pitches has decreased by 2.6% compared to the previous season.<\/p>\n

In the annual comparison between the current and previous seasons, there is a decrease in online bookings from French clientele<\/strong> (66% in 2023 compared to 68% in 2022). Among foreigners, the Dutch and Germans are the main online bookers, followed by Belgians and Swiss, with data similar to the 2022 season, while there is a 1% increase in British clientele. The true surprise of the survey is the registration of a 3% booking rate from Spanish vacationers<\/strong>, who were largely absent in the previous season.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sequoiasoft, a specialized IT company providing services for the camping industry, tracks the trend of online bookings both on a monthly basis and by considering the entire season. The company has recently released the barometer for the month of July. The sample used for the study consists of 700 French campsites of various types (groups, … Continue reading Sequoiasoft barometer on French campsites: online bookings and revenue grow in July<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":35364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,98],"tags":[1445,1678,1354,676,1372,1230,677],"class_list":["post-35366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza-en","category-news-en","tag-barometer","tag-barometro-en","tag-france","tag-francia-en","tag-markets","tag-mercati-en","tag-sequoiasoft-en"],"acf":[],"yoast_head":"\nSequoiasoft barometer on French campsites: online bookings and revenue grow in July - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/barometro-sequoiasoft-sui-campeggi-francesi-a-luglio-crescono-le-prenotazioni-online-e-il-fatturato\/?lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sequoiasoft barometer on French campsites: online bookings and revenue grow in July\" \/>\n<meta property=\"og:description\" content=\"Sequoiasoft, a specialized IT company providing services for the camping industry, tracks the trend of online bookings both on a monthly basis and by considering the entire season. 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