{"id":36008,"date":"2023-10-10T12:38:58","date_gmt":"2023-10-10T10:38:58","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/campings-com-nella-stagione-2023-tante-novita-positive-che-trainano-la-crescita-nonostante-linflazione\/"},"modified":"2023-10-10T12:41:06","modified_gmt":"2023-10-10T10:41:06","slug":"campings-com-nella-stagione-2023-tante-novita-positive-che-trainano-la-crescita-nonostante-linflazione","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/campings-com-nella-stagione-2023-tante-novita-positive-che-trainano-la-crescita-nonostante-linflazione\/","title":{"rendered":"Campings.com: many positive innovations in the 2023 season that will drive growth despite inflation"},"content":{"rendered":"<p style=\"font-weight: 400;\">The <strong>results of the 2023<\/strong> season are <strong>very positive<\/strong> for Campings.com and its host partners. The Group&#8217;s sales volumeincreased overall by <strong>54% compared to 2022<\/strong>. This first season with <strong>BungalowSpecials.nl and FerienparkSpecials.de<\/strong>confirms the Group&#8217;s development potential on a European scale. <strong>Campings.com has crossed the milestone of \u20ac200 million in turnover, in line with its objectives<\/strong>.<\/p>\n<p style=\"font-weight: 400;\"><strong>The acquisition of BungalowSpecials.nl <\/strong>(at the beginning of the year)<strong> and FerienparkSpecials.de fueled growth<\/strong>, allowing hosts to exploit a privileged route contact with Dutch and German customers (whose bookings increased by 67% on the Campings.com platform). Overall, Campings.com\u2019s number of stays booked by foreign tourists has increased tenfold.<\/p>\n<h4 style=\"font-weight: 400;\">A challenging season<\/h4>\n<p style=\"font-weight: 400;\">The <strong>2023 season<\/strong> for <a href=\"https:\/\/www.campings.com\/en-gb\/\" target=\"_blank\" rel=\"noopener\">Campings.com<\/a>, as forecasted by the company itself, was <strong>challenging to face<\/strong>. The attractiveness of open-air accommodation facilities continues to remain high, but at the same time <strong>customers are particularly attentive to their <\/strong>holiday spending<strong> budget<\/strong>. <strong>Inflation is holding back the long-awaited &#8220;return to normality&#8221;<\/strong>, i.e., to a market comparable to the one before the Covid-19 pandemic.<\/p>\n<p style=\"font-weight: 400;\">Although all the players in the HPA (h\u00f4tellerie de plein air) sector in France can be satisfied with the growth in bookings at the beginning of 2023 compared to 2022, <strong>the first quarter <\/strong>did<strong> not go well enough <\/strong>to compensate for the structural slowdown recorded later, in the second quarter.<\/p>\n<h4 style=\"font-weight: 400;\">Focus on France<\/h4>\n<p style=\"font-weight: 400;\">The strengthening of the multi-channel model promoted by Campings.com benefits all customer accommodation facilities, and in particular <strong>French independent campsites<\/strong>: this year they <strong>have recorded a 24% increase in their <\/strong><strong>sales volume<\/strong>. For Campings.com the 2023 season sees 92% of French customers booking pitches to stay in France.<\/p>\n<p style=\"font-weight: 400;\"><strong>For the France destination,<\/strong> <strong>Campings.com recorded data comparable to those before the pandemic crisis<\/strong>, with the same seasonal trend. Summing up the key data for France, <strong>Campings.com recorded an 18% increase in high season bookings compared to 2022<\/strong>, with a peak in the first three weeks of August.<\/p>\n<p style=\"font-weight: 400;\">The price increase, relating to the 2023 season for Campings.com, has above all <strong>resulted in a clear decline in longer stays in <\/strong><strong>the <\/strong><strong>high season<\/strong>, while in the low season, 14-day stays increased by 19%. By contrast, Campings.com recorded <strong>a real explosion of short stays in April, May, and June<\/strong>, favored by the 2023 calendar and more attractive prices. <em>\u201c<\/em><em>In a context where families are extremely attentive to their purchasing power and compare offers, it is important to maintain consistency with the market to be successful,l<\/em>\u201d <strong>explained<\/strong> <strong>Anne-Marie Ciamous Augier, Director of Revenue &amp; Capacity Management<\/strong><em>. <\/em><\/p>\n<h4 style=\"font-weight: 400;\">Suppliers: how to optimize earnings and booking rates?<\/h4>\n<p style=\"font-weight: 400;\">Prudence, consistency, and adaptability remain key to optimizing the value of the average cart. Although Campings.com&#8217;s remuneration system is also linked to the average cart, <strong>its experts recommend paying close attention to whether the price offered is consistent <\/strong>with the customer&#8217;s expectations. This, in fact, guarantees a good filling speed of the accommodation. Furthermore, they underline how <strong>overexposure of the tourist offer on all marketing channels is the best option to strengthen RevPAR<\/strong> (Revenue Per Available Room).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The results of the 2023 season are very positive for Campings.com and its host partners. The Group&#8217;s sales volumeincreased overall by 54% compared to 2022. This first season with BungalowSpecials.nl and FerienparkSpecials.deconfirms the Group&#8217;s development potential on a European scale. Campings.com has crossed the milestone of \u20ac200 million in turnover, in line with its objectives. &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/campings-com-nella-stagione-2023-tante-novita-positive-che-trainano-la-crescita-nonostante-linflazione\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Campings.com: many positive innovations in the 2023 season that will drive growth despite inflation<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":36006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[1207,1822,1436],"class_list":["post-36008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-campings-com-en","tag-financial-results","tag-market"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campings.com: many positive innovations in the 2023 season that will drive growth despite inflation - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/campings-com-nella-stagione-2023-tante-novita-positive-che-trainano-la-crescita-nonostante-linflazione\/?lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campings.com: many positive innovations in the 2023 season that will drive growth despite inflation\" \/>\n<meta property=\"og:description\" content=\"The results of the 2023 season are very positive for Campings.com and its host partners. The Group&#8217;s sales volumeincreased overall by 54% compared to 2022. This first season with BungalowSpecials.nl and FerienparkSpecials.deconfirms the Group&#8217;s development potential on a European scale. 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