{"id":37254,"date":"2023-12-01T17:59:42","date_gmt":"2023-12-01T16:59:42","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/le-tavole-rotonde-del-camping-revolution-day-che-hanno-raccontato-il-mondo-italiano-dellopen-air\/"},"modified":"2023-12-01T18:19:50","modified_gmt":"2023-12-01T17:19:50","slug":"le-tavole-rotonde-del-camping-revolution-day-che-hanno-raccontato-il-mondo-italiano-dellopen-air","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/le-tavole-rotonde-del-camping-revolution-day-che-hanno-raccontato-il-mondo-italiano-dellopen-air\/","title":{"rendered":"The round tables of Camping Revolution Day which talked about the Italian world of open-air"},"content":{"rendered":"

The training and information day called Camping Revolution Day<\/strong> took place on Monday, organized by Teamwork<\/strong> in collaboration with FAITA FederCamping<\/strong> with a rich panel of guests. 6 round tables enlivened the day, for a contribution that ranged from market data and trends to more specific sessions dedicated to topics such as revenue management and new technologies. Moving on from a discussion on the camping of the future, from social sustainability to social and web marketing. Here’s how it went.<\/p>\n

Open Air 2030: data and trends to guide future choices<\/h4>\n

The first round table formed the basis for framing the state of the sector<\/strong> in numerical and prospective terms. Valeria Minghetti<\/strong>, researcher at CISET – International Center for Studies on the Tourism Economy, gave some figures essentially confirming what was already presented on the occasion of the SIA Hospitality Design<\/a>: “After a summer that was truly record-breaking, that of 2022, we have a substantial stabilization thanks to an increase in tariffs which partly offset the contraction in Italian demand. The results were differentiated by territory, not only at the macro geographical area level, but also between regions within the same area and by type of tourism<\/em>“.<\/p>\n

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On a more structural level, Minghetti has tried to outline the evolutionary paths<\/strong> of companies, highlighting their models. This is the result of work developed for FAITA Nord-Est and therefore the focus is on Veneto and Friuli-Venezia Giulia<\/strong>. The companies were divided into three categories – the pioneers, the pursuers, and the inert<\/strong> – by analyzing their organizational and management models.<\/p>\n

The pioneers are over 50% of the companies<\/strong> operating in the sector. \u201cWe are talking about structures that innovate, that have declared that they have made investments in the last 10 years<\/em>,\u201d Minghetti said<\/strong>. \u201cThey are mainly villages located along the coast and by the lake, with a high or medium-high quality of offering and an incidence of new customers compared to traditional ones of more than 50%. And this is an incentive to innovate. 57% of them offer at least 8 additional services compared to the core service, i.e. accommodation, often entrusting them to external management. As regards digitalization, 62% of these companies declare that they have a site with which they do e-commerce, 76% that they sell through specialized portals, and 57% that they also use traditional travel platforms such as Booking.com or Expedia<\/em>“.<\/p>\n

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