{"id":37778,"date":"2024-01-09T09:58:13","date_gmt":"2024-01-09T08:58:13","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/vacanze-en-plein-air-losservatorio-2023-di-campingvillage-marketing-delinea-i-nuovi-trend-del-settore\/"},"modified":"2024-01-09T10:04:33","modified_gmt":"2024-01-09T09:04:33","slug":"vacanze-en-plein-air-losservatorio-2023-di-campingvillage-marketing-delinea-i-nuovi-trend-del-settore","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/vacanze-en-plein-air-losservatorio-2023-di-campingvillage-marketing-delinea-i-nuovi-trend-del-settore\/","title":{"rendered":"Outdoor holidays: CampingVillage.Marketing’s 2023 Observatory outlines new trends in the sector"},"content":{"rendered":"

The team at CampingVillage.Marketing<\/a><\/u> – a project by the Titanka!<\/a><\/u> group dedicated to marketing training<\/strong> for camping village managers – has published the 2023 Observatory<\/a><\/u> focused on open-air tourism. Based on the analysis of tourist requests sent to facilities through the CampingVillage.Travel<\/a><\/u> network portals, the study provides interesting data to understand and anticipate the evolution of camping holidays<\/strong>. It is a valuable tool for industry professionals looking to plan their future activities<\/strong>, taking into account the tastes and new needs of customers.<\/p>\n

The 2023 Observatory<\/strong> analyzed requests received between January 1st and December 17th, 2023, and compared them with previous years (excluding 2020 and 2021 due to the pandemic’s impact). The study includes 194 statistics<\/strong>, divided into 29 categories and 11 specific themes. The data is anonymous and aggregated to provide a general and impartial view.<\/p>\n

Campsites are attracting more and more<\/h4>\n

The first notable trend is the growing interest of tourists in the open-air holiday sector<\/strong>. According to the study, views on the CampingVillage.Travel network portals increased by 80.60% compared to 2022<\/strong>. Additionally, the share of new tourists interested in camping holidays for the first time reached 69.79% in 2023.<\/p>\n

In this context, promotional portals<\/strong> like CampingVillage.Travel play a significant role<\/strong> for tourists; they are increasingly used to compare different facilities and quickly find the ideal one for their vacation. Among the trends emerging from the data analysis is the growing trend of booking holidays well in advance<\/strong>: the average booking window increased from 69 days in 2022 to 72 days in 2023. Particularly, requests for June arrived with an average of 64 days in advance.<\/p>\n

\"\"

There is also an increase in requests sent in 2023 for stays scheduled for the current year or the following years<\/strong>: this data increased by 18.63% compared to 2022 and even by 136.50% compared to 2019.<\/p>\n

Longer tourist season, shorter stays<\/h4>\n

When do tourists travel? The 2023 Observatory confirms once again that stay requests focus on the summer months<\/strong>(June-July-August), although June saw a significant decrease, probably due to unfavorable weather. Requests for holidays during long weekends, holidays, and the months of May and, especially, September experienced good growth. Many camping villages have extended their opening period until October or November<\/strong> to meet tourist demand. The trend of traveling more often during the year, even in less frequented periods, is a noteworthy trend to consider.<\/p>\n

However, while travel frequency is increasing, the average stay duration is decreasing<\/strong>. The average stay (expressed in nights) is shortening compared to historical data: comparing 2023 with 2019 shows a significant decrease in the average duration of requested stays (from 10.09 to 8.60 nights<\/strong>).<\/p>\n

\"\"

Interestingly, the average stay duration requested for July surpassed that of August (while in 2022, the average stay duration was the same, 9 nights, in both months). Analysts suggest that this could be the result of the tariff increases<\/strong>applied this year in campsites, encouraging those who could to take holidays in July when rates were more favorable. Those who traveled in August, on the other hand, had to opt for a shorter stay to save costs.<\/p>\n

Regarding accommodation, the most requested remains lodging (88.93%), but from a historical comparison, the demand for pitches continues to grow<\/strong>: 6.99% in 2019; 10.97% in 2022; 11.10% in 2023.<\/p>\n

\"\"

More families with children<\/h4>\n

Families remain the main target audience<\/strong> for open-air facilities, as 75.52% of family units travel with children (an increase of one percentage point from 2022). Comparing the average family unit with 2022, the number of family members is growing. The average number of people per request reached 3.65 in 2023<\/strong>. The age group most represented in stay requests in 2023 was 12-16 years old, followed by the 5-8 years old group (a trend that reflects the 2022 data).<\/p>\n

\"\"

18.23% of campers travel with pets<\/strong>. This trend has grown significantly from 2019 to today, leading to an increasing number of campsites catering to this specific target of travelers. They offer specific and quality services for pets and their owners. To support them, CampingVillage.Marketing has created CampingVillage4Pet.com<\/a><\/u>, the first and only portal<\/strong> in Italy dedicated to open-air facilities that welcome travelers with pets<\/strong> and offer tailor-made services.<\/p>\n","protected":false},"excerpt":{"rendered":"

The team at CampingVillage.Marketing – a project by the Titanka! group dedicated to marketing training for camping village managers – has published the 2023 Observatory focused on open-air tourism. Based on the analysis of tourist requests sent to facilities through the CampingVillage.Travel network portals, the study provides interesting data to understand and anticipate the evolution … Continue reading Outdoor holidays: CampingVillage.Marketing’s 2023 Observatory outlines new trends in the sector<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":37763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,102,98],"tags":[371,284,1433,714,126,1570],"class_list":["post-37778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-researches","category-in-evidenza-en","category-news-en","tag-campingvillage-marketing-en","tag-campingvillage-travel-en","tag-campingvillage4pet-com-en","tag-italia-en","tag-italy","tag-ricerche-en"],"acf":[],"yoast_head":"\nOutdoor holidays: CampingVillage.Marketing's 2023 Observatory outlines new trends in the sector - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/vacanze-en-plein-air-losservatorio-2023-di-campingvillage-marketing-delinea-i-nuovi-trend-del-settore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor holidays: CampingVillage.Marketing's 2023 Observatory outlines new trends in the sector\" \/>\n<meta property=\"og:description\" content=\"The team at CampingVillage.Marketing – a project by the Titanka! group dedicated to marketing training for camping village managers – has published the 2023 Observatory focused on open-air tourism. 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