{"id":40709,"date":"2024-07-09T20:09:34","date_gmt":"2024-07-09T18:09:34","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/camping-outdoor-hospitality-glamping-report-2024-lanalisi-di-koa-del-fenomeno-glamping\/"},"modified":"2024-07-09T20:11:18","modified_gmt":"2024-07-09T18:11:18","slug":"camping-outdoor-hospitality-glamping-report-2024-lanalisi-di-koa-del-fenomeno-glamping","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/camping-outdoor-hospitality-glamping-report-2024-lanalisi-di-koa-del-fenomeno-glamping\/","title":{"rendered":"Camping &#038; Outdoor Hospitality Glamping Report 2024: KOA&#8217;s analysis of the glamping phenomenon"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Glamping<\/strong> is experiencing a growing success, positioning itself as a significant segment in the outdoor vacation industry. Not very popular before 2019, glamping <strong>&#8220;exploded&#8221; during the pandemic<\/strong> (2020-2021), attracting many camping novices drawn by its unique appeal. Although the post-Covd phenomenon has normalized, <strong>the number of enthusiasts remains higher<\/strong> than in the pre-pandemic period.<\/p>\n<p style=\"font-weight: 400;\">This evolution of glamping is the focus of the fourth edition of the <strong>Camping &amp; Outdoor Hospitality Glamping Report 2024<\/strong> by <a href=\"https:\/\/koa.com\/\" target=\"_blank\" rel=\"noopener\">KOA<\/a> (<strong>Kampgrounds of America<\/strong>), an American franchise of privately-owned campgrounds with over 500 locations in the United States and Canada. KOA&#8217;s report confirms the growing interest in glamorous camping: according to the data collected, <strong>a third of new campers tried glamping in 2023<\/strong>, and 80% of first-time glampers expressed a desire to repeat the experience. This is a phenomenon worth watching closely, as it opens up a new clientele to attract and retain.<\/p>\n<h4 style=\"font-weight: 400;\">Glampers: young and tech-savvy<\/h4>\n<p style=\"font-weight: 400;\">KOA&#8217;s report reveals the profile of <strong>glampers<\/strong>. The most notable aspect is that they are generally <strong>younger and more tech-savvy campers<\/strong>: glamping primarily attracts Generation Z (21% of glamping travelers versus 17% of traditional campers) and Millennials (33% vs. 30%). This makes them <strong>more technologically adept travelers<\/strong> compared to other campers, with 51% reporting using AI to plan their trips and placing high importance on the security management of digital apps.<\/p>\n<p style=\"font-weight: 400;\">Glampers are also <strong>more likely to work while traveling<\/strong>: 36% reported always (10%) or occasionally (26%) working during their trips, compared to 28% of traditional campers. Consequently, <strong>the availability of Wi-Fi is an important factor <\/strong>when choosing where to stay.<\/p>\n<p style=\"font-weight: 400;\">For 4 out of 10 glampers, <strong>glamping also offers a safer environment<\/strong> than other forms of camping, which is a significant factor in their choice. The sense of security stems not only from the glamping environment but also from their skills and knowledge, such as <strong>having the right equipment<\/strong> and knowing how to use it or being able to perform essential outdoor tasks like starting a fire.<\/p>\n<p style=\"font-weight: 400;\">Regarding accommodations, <strong>the preferred choices among glampers are bungalows<\/strong> (29%), followed by canvas tents (18%), and tiny houses (15%). Although glampers appreciate staying at campgrounds that offer glamping accommodations (42%), almost half (46%) prefer staying at <strong>locations designed exclusively for glamping<\/strong>.<\/p>\n<h4 style=\"font-weight: 400;\">Seeking unique experiences<\/h4>\n<p style=\"font-weight: 400;\">Glamping has also transformed the very concept of outdoor hospitality. While <strong>immersion in nature<\/strong> remains essential for both traditional campers and glampers, the latter expect more: beyond <strong>greater comfort<\/strong>, they seek<strong> higher service levels and assistance in planning activities<\/strong>. They highly value human involvement in their outdoor experience, such as having a readily available staff.<\/p>\n<p style=\"font-weight: 400;\">The goal of glampers, like traditional campers, is <strong>to relax, slow down, recharge, and live simply during their vacation<\/strong>. However, more than other campers, glampers seek unique experiences. They tend not to stay in the campground but <strong>rather interact with local communities<\/strong>, learn about their traditions and culture, and explore local cuisine. There is a stronger drive to engage with the surrounding environment.<\/p>\n<p style=\"font-weight: 400;\">Glampers particularly choose trips that include <strong>natural events<\/strong> (57%), <strong>culinary tourism<\/strong> (40%), <strong>all-inclusive<\/strong> resorts (30%), <strong>agritourism<\/strong> (25%), and <strong>wellness<\/strong> (22%). Additionally, compared to other travelers, glampers are more comfortable with <strong>solo travel<\/strong>: 27% have done it before and plan to do so again in 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glamping is experiencing a growing success, positioning itself as a significant segment in the outdoor vacation industry. Not very popular before 2019, glamping &#8220;exploded&#8221; during the pandemic (2020-2021), attracting many camping novices drawn by its unique appeal. Although the post-Covd phenomenon has normalized, the number of enthusiasts remains higher than in the pre-pandemic period. This &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/camping-outdoor-hospitality-glamping-report-2024-lanalisi-di-koa-del-fenomeno-glamping\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Camping &#038; Outdoor Hospitality Glamping Report 2024: KOA&#8217;s analysis of the glamping phenomenon<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":40707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,102,98],"tags":[704,810,811,2761,736],"class_list":["post-40709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-researches","category-in-evidenza-en","category-news-en","tag-glamping-en","tag-kampgrounds-of-america-en","tag-koa-en","tag-report-en","tag-usa-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Camping &amp; Outdoor Hospitality Glamping Report 2024: KOA&#039;s analysis of the glamping phenomenon - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/camping-outdoor-hospitality-glamping-report-2024-lanalisi-di-koa-del-fenomeno-glamping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camping &amp; Outdoor Hospitality Glamping Report 2024: KOA&#039;s analysis of the glamping phenomenon\" \/>\n<meta property=\"og:description\" content=\"Glamping is experiencing a growing success, positioning itself as a significant segment in the outdoor vacation industry. Not very popular before 2019, glamping &#8220;exploded&#8221; during the pandemic (2020-2021), attracting many camping novices drawn by its unique appeal. Although the post-Covd phenomenon has normalized, the number of enthusiasts remains higher than in the pre-pandemic period. 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