{"id":41018,"date":"2024-08-07T12:45:15","date_gmt":"2024-08-07T10:45:15","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani\/"},"modified":"2024-08-07T12:47:14","modified_gmt":"2024-08-07T10:47:14","slug":"turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani\/","title":{"rendered":"Open-air tourism: summer 2024 on the rise for Italian campsites"},"content":{"rendered":"<p style=\"font-weight: 400;\">According to data collected by <a href=\"https:\/\/faita.federcamping.it\/\" target=\"_blank\" rel=\"noopener\">FAITA-FederCamping<\/a> via the <strong>Hbenchmark platform<\/strong>, open-air tourism in Italy continues to grow. In 2023, outdoor accommodations recorded over 70 million stays, a number expected to further increase. If weather conditions remain favorable, <strong>arrivals should reach 11.4 million<\/strong> (+3.5%) and <strong>total stays 71 million<\/strong> (+1.3%).<\/p>\n<p style=\"font-weight: 400;\">&#8220;<em>The jewel in the crown is the Northeast, but we are witnessing unprecedented expansion and qualitative evolution across Italy,<\/em>&#8221; <strong>says Alberto Granzotto, President of FAITA<\/strong>. &#8220;<em>This success stems from significant investments and agreements with various entities focused on environmental sustainability, digitalization, and inclusion. These three aspects will also be the focus of <a href=\"https:\/\/www.campingbusiness.eu\/en\/roma-ospitera-il-primo-forum-nazionale-sul-turismo-open-air-organizzato-da-faita-federcamping\/\" target=\"_blank\" rel=\"noopener\">the first FAITA Open-Air Forum<\/a>, a national event to be held in Rome on October 28-29<\/em>&#8220;.<\/p>\n<h4 style=\"font-weight: 400;\">Booking analysis<\/h4>\n<p style=\"font-weight: 400;\">According to <strong>CISET<\/strong> (<a href=\"https:\/\/www.unive.it\/pag\/20563\/\" target=\"_blank\" rel=\"noopener\">International Center for Studies on Tourism Economics<\/a>), as of mid-June, <strong>German tourists were the top bookers<\/strong>, followed by Italians, Dutch, Swiss, and French. Forecasts for summer 2024 suggest <strong>stability compared to 2023<\/strong>, both in terms of demand and revenue, despite a slight increase in rates.<\/p>\n<p style=\"font-weight: 400;\">Popular destinations remain the seaside and mountains, with <strong>a notable boom for central and southern Italy,<\/strong> signaling full bookings from the first week of July. Seaside resorts show high occupancy rates, reaching peaks of 90% by mid-July.<\/p>\n<h4 style=\"font-weight: 400;\">Trends<\/h4>\n<p style=\"font-weight: 400;\">Hbenchmark&#8217;s report highlights <strong>a clear preference for the sea among Italians<\/strong> (28%) compared to lakes (12%). For German tourists, preferences are nearly equally divided between sea (51%) and lakes (48%).<\/p>\n<p style=\"font-weight: 400;\">For August, September, and October, open-air accommodations expect <strong>high occupancy rates<\/strong>, with a prevalence of <strong>foreign guests who could account for 55% of total arrivals<\/strong>. This trend offers significant opportunities for campsite owners and managers, encouraging continued <strong>investment in quality and sustainability<\/strong> to meet tourists&#8217; growing expectations.<\/p>\n<p style=\"font-weight: 400;\"><em>AI generated photo by Carlos Bohorquez<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to data collected by FAITA-FederCamping via the Hbenchmark platform, open-air tourism in Italy continues to grow. In 2023, outdoor accommodations recorded over 70 million stays, a number expected to further increase. If weather conditions remain favorable, arrivals should reach 11.4 million (+3.5%) and total stays 71 million (+1.3%). &#8220;The jewel in the crown is &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Open-air tourism: summer 2024 on the rise for Italian campsites<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":41016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,102,98],"tags":[337,951,302,2138,126,1436],"class_list":["post-41018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-researches","category-in-evidenza-en","category-news-en","tag-alberto-granzotto","tag-ciset-en","tag-faita-en","tag-hbenchmark-en","tag-italy","tag-market"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Open-air tourism: summer 2024 on the rise for Italian campsites - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open-air tourism: summer 2024 on the rise for Italian campsites\" \/>\n<meta property=\"og:description\" content=\"According to data collected by FAITA-FederCamping via the Hbenchmark platform, open-air tourism in Italy continues to grow. In 2023, outdoor accommodations recorded over 70 million stays, a number expected to further increase. If weather conditions remain favorable, arrivals should reach 11.4 million (+3.5%) and total stays 71 million (+1.3%). &#8220;The jewel in the crown is &hellip; Continue reading Open-air tourism: summer 2024 on the rise for Italian campsites\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campingbusiness.eu\/en\/turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani\/\" \/>\n<meta property=\"og:site_name\" content=\"Camping Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/campingbusiness\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-07T10:45:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T10:47:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2024\/08\/AI-glamping_by_Carlos_Bohorquez.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1780\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paolo Galvani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Galvani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani\\\/\"},\"author\":{\"name\":\"Paolo Galvani\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#\\\/schema\\\/person\\\/7c6d44f1bc6febe7538d912b4cb0ba07\"},\"headline\":\"Open-air tourism: summer 2024 on the rise for Italian campsites\",\"datePublished\":\"2024-08-07T10:45:15+00:00\",\"dateModified\":\"2024-08-07T10:47:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani\\\/\"},\"wordCount\":284,\"publisher\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-open-air-estate-2024-in-crescita-per-i-campeggi-italiani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.campingbusiness.eu\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/AI-glamping_by_Carlos_Bohorquez.jpg\",\"keywords\":[\"Alberto Granzotto\",\"CISET\",\"Faita\",\"HBenchmark\",\"Italy\",\"market\"],\"articleSection\":[\"Data &amp; 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