{"id":41379,"date":"2024-09-19T14:20:17","date_gmt":"2024-09-19T12:20:17","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento\/"},"modified":"2024-09-19T14:22:25","modified_gmt":"2024-09-19T12:22:25","slug":"ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento\/","title":{"rendered":"Portrait of the Italian camper: a study by PleinAir and the University of Salento"},"content":{"rendered":"<p style=\"font-weight: 400;\">A new study conducted by <strong>PleinAir<\/strong> and the <strong>University of Salento<\/strong> offers a detailed portrait of the Italian camper profile. The research, titled \u201c<em>Why are we campers? Habits, expectations, and practices in the universe of Italian camping<\/em>\u201d, involved <strong>a sample of 3,000 participants<\/strong> who filled out a questionnaire. Although the data is still preliminary, as the analysis has just begun, the results are already promising. However, it should be noted that <strong>the sample is primarily composed of PleinAir readers<\/strong> and may not fully represent the entire outdoor tourism sector.<\/p>\n<p style=\"font-weight: 400;\">\u201c<em>This is a study on the various forms of camping, aiming to explore the motivations behind this type of vacation, from the choice of vehicle to the destinations<\/em>,\u201d said <strong>Marcella Pedroni, General Secretary of Fiere di Parma<\/strong>, in her welcome address during the presentation of the research. The event was moderated by <strong>Michela Bagatella<\/strong>, editor-in-chief of <a href=\"https:\/\/www.pleinair.it\/\" target=\"_blank\" rel=\"noopener\">PleinAir<\/a>.<\/p>\n<p style=\"font-weight: 400;\">\u201c<em>The essential question is understanding the needs and desires of the camper<\/em>,\u201d added <strong>Bruno Andrea Ciattini, editor-in-chief of PleinAir<\/strong>, noting that the magazine has over 50 years of history and is the market leader, with <strong>48,000 copies sold each month<\/strong>. Today, PleinAir is more than just a magazine: it has become a &#8220;<strong>PleinAir system<\/strong>,&#8221; offering a complete <strong>multichannel experience<\/strong>: a digital version (10,000 readers), website, mobile app (50,000 installs), <strong>PleinAir Club<\/strong>(75,000 members), social media (100,000 followers), newsletter (60,000 subscribers), podcasts, and <strong>a collaboration with RAI for the Camper<\/strong> TV program.<\/p>\n<h4 style=\"font-weight: 400;\">A complex and fascinating world<\/h4>\n<p style=\"font-weight: 400;\">The study, curated by the <a href=\"https:\/\/international.unisalento.it\/\" target=\"_blank\" rel=\"noopener\">University of Salento<\/a>, emerged from this audience. \u201c<em>This research was born from an intellectual curiosity for this complex and fascinating world<\/em>,\u201d said <strong>Angelo Salento, Professor of Economic Sociology at the University of Salento<\/strong>. \u201c<em>It emerged spontaneously during classes, while discussing new forms of tourism. Camping has been somewhat overlooked, but this is a very diverse and multifaceted social world. We are also talking about a crucial sector, at the center of economic and cultural transformations, addressing issues of sustainability and well-being in an era of <\/em>polycrisis\u201d.<\/p>\n<p style=\"font-weight: 400;\">The camping population presents <strong>two major &#8220;families&#8221;<\/strong>: on one hand, there are individuals with <strong>a more intellectual inclination<\/strong>, seeking tranquility and new discoveries, who tend to travel outside of any groups, with a typically less equipped camper, preferring to stay in camper areas or free camping spots. On the other hand, there are those <strong>more inclined towards DIY<\/strong>, who often travel in groups, favoring larger and better-equipped campers, with a preference for campgrounds and comfortable parking solutions.<\/p>\n<p style=\"font-weight: 400;\">The study also highlights that <strong>today\u2019s &#8220;veteran&#8221; campers are the &#8220;pioneers&#8221; of this great movement<\/strong>, and that camping tends to be an intergenerational practice: younger generations have inherited this passion from their families.<\/p>\n<h4 style=\"font-weight: 400;\">Culture, sustainability, and freedom<\/h4>\n<p style=\"font-weight: 400;\">One of the most interesting findings is the <strong>high level of education<\/strong> among campers: <strong>27% have a university degree<\/strong>, and over 1% hold a PhD. Campers&#8217; expectations are primarily focused on <strong>freedom and sustainability<\/strong>, with a strong emphasis on simplicity.<\/p>\n<p style=\"font-weight: 400;\"><strong>72% of campers use their vehicle at least once a month<\/strong>, traveling mainly as a couple or with family. Popular destinations include <strong>picturesque villages<\/strong>, entertainment spots, and wellness areas. It&#8217;s also worth noting that about 30% of campers travel with <strong>one or more pets<\/strong>.<\/p>\n<h4 style=\"font-weight: 400;\">Camper accessories and preferences<\/h4>\n<p style=\"font-weight: 400;\">Among the <strong>most requested accessories<\/strong> by campers, <strong>solar panels<\/strong> stand out, followed by <strong>awnings<\/strong> and <strong>anti-theft systems<\/strong>. 85% of campers use vehicles like <strong>semintegrals, overcabs, or motorhomes<\/strong>, but there is <strong>a growing trend towards smaller, more sustainable vehicles<\/strong>. Comfort remains an important factor, but the future seems to be heading towards more agile and easily maneuverable campers.<\/p>\n<p style=\"font-weight: 400;\"><strong>Francesco Tapinassi, Director of Toscana Promozione Turistica<\/strong>, emphasized the significant work his region is doing for tourism. A specific <strong>Observatory<\/strong> allows for the detailed analysis of tourists&#8217; habits, even more so than ISTAT can. \u201c<em>It is important to understand if the offer aligns with the needs and values expressed this morning<\/em>,\u201d Tapinassi said, highlighting how Tuscany always keeps <strong>sustainability at the forefront<\/strong>.<\/p>\n<h4 style=\"font-weight: 400;\">The Importance of leisure time<\/h4>\n<p style=\"font-weight: 400;\"><strong>Ludovica Sanpaolesi, General Director of APC<\/strong>, closed the presentation of the research \u201c<em>Why are we Campers?<\/em>\u201d. \u201c<em>We are witnessing a significant change among our users<\/em>,\u201d she said. \u201c<em>Today, campers approach the concept of camping not just with the idea of a vacation, but with the concept of leisure time. This has revolutionized everything, as using a camper now means not just taking two or three weeks of vacation but being able to leave at any moment. This translates into the demand for narrower and shorter vehicles: in Europe, half of the vehicles are camper van, and it\u2019s not just an economic issue but one of usage. Those who prioritize leisure time prefer a versatile vehicle, while those who can move for longer periods seek more comfort\u201d<\/em>.<\/p>\n<p style=\"font-weight: 400;\">Sanpaolesi also highlighted <strong>the importance of smart working<\/strong> (\u201c<em>Today, it\u2019s no longer a myth, but a reality<\/em>\u201d) and <strong>seasonal flexibility<\/strong>, as the concept of leisure time leads us in these directions.<\/p>\n<p style=\"font-weight: 400;\"><em>Opening photo by Luca De Gennaro, PleinAir editorial staff: from left, Francesco Tapinassi, Angelo Salento, Ludovica Sanpaolesi, Bruno Andrea Ciattini, and Michela Bagatella.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study conducted by PleinAir and the University of Salento offers a detailed portrait of the Italian camper profile. The research, titled \u201cWhy are we campers? Habits, expectations, and practices in the universe of Italian camping\u201d, involved a sample of 3,000 participants who filled out a questionnaire. Although the data is still preliminary, as &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Portrait of the Italian camper: a study by PleinAir and the University of Salento<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":41356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,102,98],"tags":[3013,929,605,3014,2514,1939,1571,338,3015],"class_list":["post-41379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-researches","category-in-evidenza-en","category-news-en","tag-bruno-andrea-ciattini-en","tag-camper","tag-fiere-di-parma-en","tag-marcella-pedroni-en","tag-michela-bagatella-en","tag-pleinair-en","tag-researches","tag-salone-del-camper","tag-universita-del-salento-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Portrait of the Italian camper: a study by PleinAir and the University of Salento - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portrait of the Italian camper: a study by PleinAir and the University of Salento\" \/>\n<meta property=\"og:description\" content=\"A new study conducted by PleinAir and the University of Salento offers a detailed portrait of the Italian camper profile. The research, titled \u201cWhy are we campers? Habits, expectations, and practices in the universe of Italian camping\u201d, involved a sample of 3,000 participants who filled out a questionnaire. Although the data is still preliminary, as &hellip; Continue reading Portrait of the Italian camper: a study by PleinAir and the University of Salento\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campingbusiness.eu\/en\/ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento\/\" \/>\n<meta property=\"og:site_name\" content=\"Camping Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/campingbusiness\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-19T12:20:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T12:22:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2024\/09\/Indagine-PleinAir_CB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1780\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paolo Galvani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Galvani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento\\\/\"},\"author\":{\"name\":\"Paolo Galvani\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#\\\/schema\\\/person\\\/7c6d44f1bc6febe7538d912b4cb0ba07\"},\"headline\":\"Portrait of the Italian camper: a study by PleinAir and the University of Salento\",\"datePublished\":\"2024-09-19T12:20:17+00:00\",\"dateModified\":\"2024-09-19T12:22:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento\\\/\"},\"wordCount\":844,\"publisher\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/ritratto-del-camperista-italiano-una-ricerca-di-pleinair-e-universita-del-salento\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.campingbusiness.eu\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Indagine-PleinAir_CB.jpg\",\"keywords\":[\"Bruno Andrea Ciattini\",\"camper\",\"Fiere di Parma\",\"Marcella Pedroni\",\"Michela Bagatella\",\"PleinAir\",\"researches\",\"Salone del Camper\",\"Universit\u00e0 del Salento\"],\"articleSection\":[\"Data &amp; 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