{"id":42746,"date":"2025-01-16T16:27:13","date_gmt":"2025-01-16T15:27:13","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\/"},"modified":"2025-01-16T16:30:29","modified_gmt":"2025-01-16T15:30:29","slug":"barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\/","title":{"rendered":"Booking Barometer by Septeo Hospitality: a cautious start for the French 2025 season"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Septeo Hospitality<\/strong> (formerly Sequoiasoft), a French company specializing in software solutions for the hospitality industry in Europe, has released its <strong>study on online bookings for December 2024<\/strong>. The analysis is based on a selection of 1,100 French campsites (chains, groups, municipal, independent, and other types) equipped with the eSeason Resa online booking system developed by Septeo. According to the barometer, <strong>2025 begins with mixed signals<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">While the market shows slight growth, the <strong>decrease in average spending per booking and the shortening of stays<\/strong>indicates a cautious start compared to 2024. However, a positive trend lies in the consistently increasing international demand, particularly driven by German clientele.<\/p>\n<h4 style=\"font-weight: 400;\">December bookings: growth in numbers but decline in average spending<\/h4>\n<p style=\"font-weight: 400;\">The 2025 season starts positively but with moderate growth compared to the previous year. Data collected by <a href=\"https:\/\/www.septeo.com\/en\/job\/hospitality\" target=\"_blank\" rel=\"noopener\">Septeo Hospitality<\/a> between <strong>December 1st and 31<\/strong> shows an <strong>8% increase in online bookings<\/strong> and a <strong>5% rise in revenue<\/strong>. However, the <strong>average spending per booking<\/strong> <strong>declined<\/strong> compared to 2024: <strong>\u20ac<\/strong><strong>1,225<\/strong> versus <strong>\u20ac<\/strong><strong>1,260<\/strong> last year.<\/p>\n<p style=\"font-weight: 400;\"><strong>International clientele<\/strong> remain strongly attracted to French campsites, accounting for <strong>44% of online bookings<\/strong>. The largest groups are: Dutch (15%), German (12%), Belgian (7%), British (4%) and Irish (1%). The remaining 56% of bookings came from French customers. These trends are consistent with those of the 2024 season.<\/p>\n<p style=\"font-weight: 400;\">Regarding accommodation preferences, <strong>mobile homes and chalets<\/strong> <strong>dominate bookings<\/strong>, making up <strong>77% of requests<\/strong>, while pitches for tents or campers account for 23%.The departments with the highest number of online bookings are:H\u00e9rault, Var and Vend\u00e9e. At the bottom of the ranking are Mayenne, Indre, and Tarn-et-Garonne.<\/p>\n<h4 style=\"font-weight: 400;\">Cumulative bookings for the 2025 season<\/h4>\n<p style=\"font-weight: 400;\">The analysis of <strong>cumulative online bookings from October 1 to December 31, 2024<\/strong>, confirms a <strong>5% increase<\/strong>compared to 2024, both in booking volume and revenue generated. However, <strong>this growth is less pronounced than in previous seasons<\/strong>. Average spending for accommodations (mobile homes and chalets) rose by 1.8% (\u20ac1,380 versus \u20ac1,356 in 2024). Average spending for pitches, however, dropped by 3.3% (\u20ac661 versus \u20ac683 in 2024).<\/p>\n<p style=\"font-weight: 400;\">The <strong>average length of stays<\/strong> at the start of the year shows a slight decrease: <strong>a<\/strong><strong>ccommodations<\/strong>: <strong>down<\/strong> <strong>1.3%<\/strong> (8.43 days versus 8.54 days in 2024); <strong>p<\/strong><strong>itches<\/strong>: <strong>down<\/strong> <strong>3.1%<\/strong> (9.36 days versus 9.66 days in 2024).<\/p>\n<p style=\"font-weight: 400;\"><strong>German customers are growing <\/strong>and are one of the main drivers of outdoor tourism in France, with an online booking share of <strong>13.7%<\/strong> (it was 11.6 % in 2024)<strong>.<\/strong> Bookings by Belgian and British clients also increased. Conversely, the share of <strong>French customers<\/strong> has slightly <strong>declined:<\/strong> <strong>-1.5%<\/strong> compared to 2024. This trend, however, is considered normal for the start of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Septeo Hospitality (formerly Sequoiasoft), a French company specializing in software solutions for the hospitality industry in Europe, has released its study on online bookings for December 2024. The analysis is based on a selection of 1,100 French campsites (chains, groups, municipal, independent, and other types) equipped with the eSeason Resa online booking system developed by &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Booking Barometer by Septeo Hospitality: a cautious start for the French 2025 season<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":42744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,98],"tags":[3384,1445,1354,1436,3250],"class_list":["post-42746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza-en","category-news-en","tag-2025-season","tag-barometer","tag-france","tag-market","tag-septeo-hospitality-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Booking Barometer by Septeo Hospitality: a cautious start for the French 2025 season - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booking Barometer by Septeo Hospitality: a cautious start for the French 2025 season\" \/>\n<meta property=\"og:description\" content=\"Septeo Hospitality (formerly Sequoiasoft), a French company specializing in software solutions for the hospitality industry in Europe, has released its study on online bookings for December 2024. The analysis is based on a selection of 1,100 French campsites (chains, groups, municipal, independent, and other types) equipped with the eSeason Resa online booking system developed by &hellip; Continue reading Booking Barometer by Septeo Hospitality: a cautious start for the French 2025 season\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campingbusiness.eu\/en\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Camping Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/campingbusiness\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T15:27:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T15:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/01\/Septeo-Barometer-2024-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1780\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#\\\/schema\\\/person\\\/77e0cccb4b63a0f5981f9ccee1203fe5\"},\"headline\":\"Booking Barometer by Septeo Hospitality: a cautious start for the French 2025 season\",\"datePublished\":\"2025-01-16T15:27:13+00:00\",\"dateModified\":\"2025-01-16T15:30:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\\\/\"},\"wordCount\":399,\"publisher\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.campingbusiness.eu\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Septeo-Barometer-2024-12.jpg\",\"keywords\":[\"2025 season\",\"barometer\",\"france\",\"market\",\"Septeo Hospitality\"],\"articleSection\":[\"In evidenza EN\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\\\/\",\"url\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/barometro-prenotazioni-di-septeo-hospitality-un-avvio-cauto-per-la-stagione-francese-2025\\\/\",\"name\":\"Booking Barometer by Septeo Hospitality: a cautious start for the French 2025 season - 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