{"id":43931,"date":"2025-03-12T10:22:19","date_gmt":"2025-03-12T09:22:19","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/turismo-open-air-club-del-sole-contribuisce-anche-questanno-allosservatorio-travel-innovation\/"},"modified":"2025-03-12T10:24:26","modified_gmt":"2025-03-12T09:24:26","slug":"turismo-open-air-club-del-sole-contribuisce-anche-questanno-allosservatorio-travel-innovation","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/turismo-open-air-club-del-sole-contribuisce-anche-questanno-allosservatorio-travel-innovation\/","title":{"rendered":"Open-air tourism: Club del Sole contributes again this year to Travel Innovation Observatory"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Club del Sole<\/strong>, a leading company in Italy&#8217;s outdoor holiday sector, continues to support the <strong>Politecnico di Milano<\/strong> by backing the 2024 Research of the <u><a href=\"https:\/\/www.osservatori.net\/travel-innovation\/\" target=\"_blank\" rel=\"noopener\">Travel Innovation Observatory<\/a><\/u>. This study provides an <strong>in-depth overview of tourism market dynamics<\/strong>, highlighting the growing importance of the open-air sector within the broader tourism industry.<\/p>\n<p style=\"font-weight: 400;\">According to the data presented at the Travel Innovation Day 2025, <strong>the open-air hospitality market reached <\/strong><strong>\u20ac<\/strong><strong>3 billion in 2024<\/strong>, marking a 3% growth compared to 2023. This segment now accounts for<strong> 7-8% of the total Italian hospitality market<\/strong>, driven by the increasing demand for sustainable and nature-focused experiences. Overall, the hospitality sector recorded <strong>a total value of <\/strong><strong>\u20ac<\/strong><strong>37.8 billion<\/strong>, with a 5% increase from the previous year.<\/p>\n<p style=\"font-weight: 400;\">&#8220;<em>Supporting the Travel Innovation Observatory<\/em><em>\u2019<\/em><em>s research is a privilege that allows us to monitor the evolution of our sector and engage with top companies at a national and international level<\/em>,\u201d commented <strong>Angelo E. Cartelli<\/strong>, General Manager of <u><a href=\"https:\/\/www.clubdelsole.com\/en\" target=\"_blank\" rel=\"noopener\">Club del Sole<\/a><\/u>. \u201c<em>The 2024 data confirms that open-air tourism is experiencing authentic and sustainable growth, motivating us to continue investing in innovative projects that enhance our Full Life Holidays hospitality model at Club del Sole<\/em>&#8220;.<\/p>\n<p style=\"font-weight: 400;\">The open-air sector remains one of <strong>the most dynamic in the tourism industry<\/strong>. The combination of comfort, digital services, and environmental responsibility offered by outdoor vacations has proven to be <strong>a winning formula<\/strong> for attracting new types of travelers. Behind this growing demand is a <strong>strong commitment to innovation<\/strong> from industry operators like Club del Sole, who believe in making tourism increasingly competitive and aligned with the needs of modern travelers.<\/p>\n<h4 style=\"font-weight: 400;\">Digitalization and sustainability: essential drivers for sector growth<\/h4>\n<p style=\"font-weight: 400;\">The Politecnico di Milano\u2019s research also highlights the increasingly <strong>strategic role of digitalization<\/strong> in the tourism sector&#8217;s expansion. According to the Observatory, <strong>eCommerce now accounts for 56% of hospitality transactions<\/strong>, an important figure that encourages businesses to invest in digital solutions to enhance customer experience and simplify trip planning.<\/p>\n<p style=\"font-weight: 400;\"><strong>Club del Sole<\/strong> is moving in this direction by implementing <strong>advanced technological solutions that allow customers to personalize their trips<\/strong>, select additional services, and access exclusive promotions through its digital platforms.<\/p>\n<p style=\"font-weight: 400;\">The study also emphasizes the significance of <strong>environmental sustainability<\/strong>, a core value for Club del Sole, reflected in concrete initiatives. Among the most notable are the <strong>RE-TREE-T<\/strong> and <strong>Treeship<\/strong> projects, both located at the <strong>Spina Family Camping Village<\/strong> in Lido di Spina, in the heart of the Po Delta Park.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.campingbusiness.eu\/en\/club-del-sole-ha-creato-a-lido-di-spina-un-progetto-sperimentale-innovativo-ed-ecosostenibile-re-tree-t\/\" target=\"_blank\" rel=\"noopener\">RE-TREE-T<\/a> is an <strong>innovative project that combines eco-compatibility and design<\/strong>. It features modular, adaptable living solutions <strong>seamlessly integrated into the pine forest<\/strong> through digital terrain mapping. Built with natural and recycled materials, these accommodations incorporate bioclimatic solutions to <strong>minimize environmental impact<\/strong>. Equally unique is the <strong>Treeship<\/strong> project, which introduces <strong>a revolutionary hospitality concept where trees take center stage<\/strong>. By blending nature and technology, Treeship offers <strong>an immersive hospitality experience<\/strong>, allowing guests to stay in direct contact with their natural surroundings.<\/p>\n<p style=\"font-weight: 400;\">Both projects not only contribute to <strong>reducing environmental impact<\/strong> but also enhance Club del Sole\u2019s offerings. They reflect the company&#8217;s dedication to environmental responsibility and guest well-being, ensuring <strong>authentic and sustainable vacation experiences<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Club del Sole, a leading company in Italy&#8217;s outdoor holiday sector, continues to support the Politecnico di Milano by backing the 2024 Research of the Travel Innovation Observatory. This study provides an in-depth overview of tourism market dynamics, highlighting the growing importance of the open-air sector within the broader tourism industry. According to the data &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/turismo-open-air-club-del-sole-contribuisce-anche-questanno-allosservatorio-travel-innovation\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Open-air tourism: Club del Sole contributes again this year to Travel Innovation Observatory<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":43929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,102,98],"tags":[1109,329,704,126,1714,1571,3568,3567],"class_list":["post-43931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-researches","category-in-evidenza-en","category-news-en","tag-angelo-e-cartelli-en","tag-club-del-sole","tag-glamping-en","tag-italy","tag-re-tree-t-en","tag-researches","tag-travel-innovation-observatory","tag-treeship-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Open-air tourism: Club del Sole contributes again this year to Travel Innovation Observatory - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/turismo-open-air-club-del-sole-contribuisce-anche-questanno-allosservatorio-travel-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open-air tourism: Club del Sole contributes again this year to Travel Innovation Observatory\" \/>\n<meta property=\"og:description\" content=\"Club del Sole, a leading company in Italy&#8217;s outdoor holiday sector, continues to support the Politecnico di Milano by backing the 2024 Research of the Travel Innovation Observatory. This study provides an in-depth overview of tourism market dynamics, highlighting the growing importance of the open-air sector within the broader tourism industry. 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