{"id":43969,"date":"2025-03-18T11:31:19","date_gmt":"2025-03-18T10:31:19","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\/"},"modified":"2025-03-18T11:35:41","modified_gmt":"2025-03-18T10:35:41","slug":"turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\/","title":{"rendered":"Outdoor tourism: Italy leading in Europe, but the gap in motorhome stop areas remains"},"content":{"rendered":"<p style=\"font-weight: 400;\">Yesterday in MIlan, <strong>the conference &#8220;Outdoor Tourism&#8221;<\/strong> was held at Palazzo Lombardia, providing an opportunity to <strong>analyse the current state of itinerant tourism<\/strong> and motorhome stop areas in Italy. The event was attended by <strong>institutional representatives<\/strong> and leading industry associations, including <strong>Daniela Santanch\u00e8<\/strong>, Minister of Tourism, and <strong>Barbara Mazzali<\/strong>, Regional Councillor for Tourism, Territorial Marketing, and Fashion of the Lombardy Region.<\/p>\n<p style=\"font-weight: 400;\">During her speech, <strong>Minister Santanch\u00e8 emphasized the strategic importance of outdoor tourism<\/strong>, defining it as <strong>a key asset<\/strong> for the growth of the Italian tourism sector. \u201c<em>Tourism is a crucial industry for our country, and we must understand how tourists&#8217; behaviour has changed after the pandemic. Today, people prefer to stay outdoors, even in cities during winter,<\/em>\u201d she stated. <strong>Santanch\u00e8 also highlighted how the sector generated a turnover of \u20ac8 billion<\/strong>, with 11.4 million arrivals and a 3.5% increase compared to the previous year. Additionally, she noted that <strong>Italy surpassed France<\/strong>as a tourist destination, with 450 million tourist presences in 2024, attributing part of this success to outdoor tourism.<\/p>\n<p style=\"font-weight: 400;\">A central topic of the conference was <strong>motorhome stop areas, a sector in which Italy still lags behind France<\/strong> (1,000 equipped areas compared to France&#8217;s 3,000, according to Santanch\u00e8). In this regard, the Ministry of Tourism <strong>has allocated 33 million euros to improve and upgrade the dedicated infrastructure<\/strong>, aiming to ensure quality services and attract what is considered &#8220;high-spending&#8221; tourism.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201c<em>The call for proposals received an overwhelming response<\/em>,\u201d <strong>said the minister<\/strong>. \u201c<em>In the North, 55 entities responded, including 11 in Lombardy, a region that, together with Lazio, Sardinia, and Tuscany, generates 65% of the revenue from this type of tourism<\/em>\u201d. Another 124 requests came from the central-southern regions and the islands.<\/span><\/p>\n<h4 style=\"font-weight: 400;\"><img data-src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala.jpg\" data-srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala.jpg 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-300x163.jpg 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-1024x556.jpg 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-768x417.jpg 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-600x326.jpg 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-64x35.jpg 64w\" decoding=\"async\" class=\"aligncenter wp-image-43965 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"1500\" height=\"814\"  sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-43965 size-full\" src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala.jpg\" alt=\"\" width=\"1500\" height=\"814\" srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala.jpg 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-300x163.jpg 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-1024x556.jpg 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-768x417.jpg 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-600x326.jpg 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-sala-64x35.jpg 64w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><\/noscript><\/h4>\n<h4 style=\"font-weight: 400;\">Lombardy: a quality tourist destination<\/h4>\n<p style=\"font-weight: 400;\"><strong>Barbara Mazzali recalled how tourism accounts for 17% of Lombardy&#8217;s GDP<\/strong> and how it is crucial to focus on the quality of the tourist offering to attract high-spending visitors. \u201c<em>Lombardy is perceived not only as a productive region but also as a quality tourist destination,<\/em>\u201d stated the councillor, highlighting the <strong>success of regional investment policies<\/strong> and the potential linked to major upcoming events like the <strong>Jubilee<\/strong> and the <strong>Milano-Cortina 2026 Winter Olympics<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">The conference also featured <strong>speakers from industry associations<\/strong> such as Federcampeggio, ACTItalia, Confederazione Italiana Campeggiatori, Promocamp, Assocamp, AIASC, and Unione Club Amici. Among the topics discussed were <strong>the need to simplify regulations<\/strong> for camper stop areas, making them <strong>more accessible to small municipalities<\/strong> and improving the digitalization of facilities.<\/p>\n<figure id=\"attachment_43962\" aria-describedby=\"caption-attachment-43962\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img data-src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo.jpg\" data-srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo.jpg 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-300x157.jpg 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-1024x535.jpg 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-768x401.jpg 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-600x313.jpg 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-64x33.jpg 64w\" decoding=\"async\" class=\"wp-image-43962 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"1500\" height=\"783\"  sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><noscript><img decoding=\"async\" class=\"wp-image-43962 size-full\" src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo.jpg\" alt=\"\" width=\"1500\" height=\"783\" srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo.jpg 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-300x157.jpg 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-1024x535.jpg 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-768x401.jpg 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-600x313.jpg 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-gruppo-64x33.jpg 64w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><\/noscript><figcaption id=\"caption-attachment-43962\" class=\"wp-caption-text\">From left: Giovanni Grassi (Confederazione Italiana Campeggiatori), Luigi Boschetti (Promocamp), Marco Sensale (Mayor of Torricella Verzate, PV), Gianluca Tomellini (AIASC), Guido Chiari (ACTItalia), Pasquale Cammarota (Unione Club Amici), Luca Stella (Newscamp.it, caravannotizie.it), Ilaria Rosati, (Mayor of Mornico Losana, PV), Maira Cacucci (Regional councillor), Ester Bordino (Assocamp), and Tony Massardi (Federcampeggio Lombardia)<\/figcaption><\/figure>\n<h4 style=\"font-weight: 400;\">Welcoming foreign tourists properly<\/h4>\n<p style=\"font-weight: 400;\"><strong>Ester Bordino<\/strong> (<a href=\"https:\/\/www.assocamp.com\" target=\"_blank\" rel=\"noopener\">Assocamp<\/a>) emphasized that since 2020, <strong>1.165 million recreational vehicles have been registered across Europe<\/strong>, resulting in a circulating fleet of seven million units. In Italy, during the same period, 133,000 vehicles were registered, 10% of which were used for rental purposes. \u201c<em>Thinking that this is a low-budget tourism is absurd and misplaced<\/em>,\u201d <strong>she said<\/strong>. \u201c<em>There are about eight million foreign tourists in Italy who choose to visit our country with motorhomes or caravans. Since Italy is one of the most sought-after and desired destinations, we must welcome them properly. We need to change our mindset to avoid becoming just a transit country toward other destinations like Spain<\/em>\u201d.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bordino also stressed <strong>the importance of not having campsites that close in October and reopen at Easter<\/strong>, citing an <a href=\"https:\/\/www.campingbusiness.eu\/en\/toscana-un-approdo-accogliente-per-i-camperisti-espressione-di-un-turismo-sostenibile-e-redditizio\/\" target=\"_blank\" rel=\"noopener\">Ergo research<\/a> study highlighting the <strong>low environmental impact<\/strong> of motorhome tourism. She also mentioned the need to <strong>abolish the regulation<\/strong> that prevents people with disabilities from purchasing recreational vehicles with <strong>a reduced 4% VAT rate<\/strong>.<\/span><\/p>\n<p style=\"font-weight: 400;\"><img data-src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche.jpg\" data-srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche.jpg 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-300x148.jpg 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-1024x505.jpg 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-768x379.jpg 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-600x296.jpg 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-64x32.jpg 64w\" decoding=\"async\" class=\"aligncenter wp-image-43959 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" width=\"1500\" height=\"740\"  sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-43959 size-full\" src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche.jpg\" alt=\"\" width=\"1500\" height=\"740\" srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche.jpg 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-300x148.jpg 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-1024x505.jpg 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-768x379.jpg 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-600x296.jpg 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-Bordino-Mazzali-Santanche-64x32.jpg 64w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><\/noscript><\/p>\n<p style=\"font-weight: 400;\">Significant was also the testimony of <strong>some Lombard mayors<\/strong>, who shared how the <strong>creation of motorhome stop areas<\/strong>helped revitalize small villages, attracting foreign tourists and <strong>generating direct and indirect economic benefits<\/strong> for the territory.<\/p>\n<p style=\"font-weight: 400;\">The conference represented a<strong>n important opportunity for discussion to outline the future development lines of outdoor tourism,<\/strong> with the aim of further consolidating and enhancing a growing segment capable of promoting sustainable and quality tourism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday in MIlan, the conference &#8220;Outdoor Tourism&#8221; was held at Palazzo Lombardia, providing an opportunity to analyse the current state of itinerant tourism and motorhome stop areas in Italy. The event was attended by institutional representatives and leading industry associations, including Daniela Santanch\u00e8, Minister of Tourism, and Barbara Mazzali, Regional Councillor for Tourism, Territorial Marketing, &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Outdoor tourism: Italy leading in Europe, but the gap in motorhome stop areas remains<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":43958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,98],"tags":[616,617,319,3596,3597,1284,619,3598,620,3599,621,126,3018,850,3600,3601,3602,1379,3603,3604,3605,3606],"class_list":["post-43969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza-en","category-news-en","tag-actitalia-en","tag-aiasc-en","tag-assocamp-en","tag-barbara-mazzali-en","tag-confederazione-italiana-campeggiatori-en","tag-daniela-santanche-en","tag-ester-bordino-en","tag-federcampeggio-en","tag-gianluca-tomellini-en","tag-giovanni-grassi-en","tag-guido-chiari-en","tag-italy","tag-itinerant-tourism","tag-lombardy","tag-luca-stella-en","tag-luigi-boschetti-en","tag-maira-cacucci-en","tag-motorhome-rest-areas","tag-pasquale-cammarota-en","tag-promocamp-en","tag-tony-massardi-en","tag-unione-club-amici-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Outdoor tourism: Italy leading in Europe, but the gap in motorhome stop areas remains - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor tourism: Italy leading in Europe, but the gap in motorhome stop areas remains\" \/>\n<meta property=\"og:description\" content=\"Yesterday in MIlan, the conference &#8220;Outdoor Tourism&#8221; was held at Palazzo Lombardia, providing an opportunity to analyse the current state of itinerant tourism and motorhome stop areas in Italy. The event was attended by institutional representatives and leading industry associations, including Daniela Santanch\u00e8, Minister of Tourism, and Barbara Mazzali, Regional Councillor for Tourism, Territorial Marketing, &hellip; Continue reading Outdoor tourism: Italy leading in Europe, but the gap in motorhome stop areas remains\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campingbusiness.eu\/en\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\/\" \/>\n<meta property=\"og:site_name\" content=\"Camping Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/campingbusiness\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T10:31:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T10:35:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/03\/Turismo-Lombardia-apertura.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1780\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paolo Galvani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Galvani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\\\/\"},\"author\":{\"name\":\"Paolo Galvani\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#\\\/schema\\\/person\\\/7c6d44f1bc6febe7538d912b4cb0ba07\"},\"headline\":\"Outdoor tourism: Italy leading in Europe, but the gap in motorhome stop areas remains\",\"datePublished\":\"2025-03-18T10:31:19+00:00\",\"dateModified\":\"2025-03-18T10:35:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\\\/\"},\"wordCount\":698,\"publisher\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.campingbusiness.eu\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Turismo-Lombardia-apertura.jpg\",\"keywords\":[\"ACTItalia\",\"AIASC\",\"Assocamp\",\"Barbara Mazzali\",\"Confederazione Italiana Campeggiatori\",\"Daniela Santanch\u00e8\",\"Ester Bordino\",\"Federcampeggio\",\"Gianluca Tomellini\",\"Giovanni Grassi\",\"Guido Chiari\",\"Italy\",\"itinerant tourism\",\"Lombardy\",\"Luca Stella\",\"Luigi Boschetti\",\"Maira Cacucci\",\"motorhome rest areas\",\"Pasquale Cammarota\",\"Promocamp\",\"Tony Massardi\",\"Unione Club Amici\"],\"articleSection\":[\"In evidenza EN\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\\\/\",\"url\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/turismo-allaria-aperta-italia-leader-in-europa-ma-resta-il-gap-nelle-aree-di-sosta-camper\\\/\",\"name\":\"Outdoor tourism: Italy leading in Europe, but the gap in motorhome stop areas remains - 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