{"id":44126,"date":"2025-03-31T08:30:24","date_gmt":"2025-03-31T06:30:24","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/?p=44126"},"modified":"2025-03-28T15:46:41","modified_gmt":"2025-03-28T14:46:41","slug":"stephane-gigou-trigano","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/stephane-gigou-trigano\/","title":{"rendered":"St\u00e9phane Gigou \u2013 Trigano"},"content":{"rendered":"

In the coming weeks, Camping Business<\/em> will launch a new print publication dedicated to European manufacturers of mobile homes, tiny houses, and other camping accommodations<\/strong>: Mobile Home Business<\/em>. The first issue, set to be shipped at the beginning of April, features an insightful interview with St\u00e9phane Gigou<\/strong>, CEO of Trigano, the company that oversees R\u00e9sidences Trigano, Adria Home, and\u2014since a few months ago\u2014Bio Habitat, with its brands IRM, O\u2019Hara, Coco Sweet, and BHI. We are pleased to present it to you as a preview<\/strong>.<\/p>\n

From post-pandemic euphoria to supply chain crises, from excess stock to the need to redefine market strategies, Trigano has demonstrated remarkable adaptability in recent years, solidifying its leadership in the industry. Today, with sales exceeding \u20ac3.9 billion and an EBIT of 12.8 per cent, the group looks to the future with a clear strategy: strengthening its distribution network, innovating its products, expanding into mobile homes and accessory distribution, and maintaining a balance between growth and economic sustainability with a long-term vision.<\/em><\/p>\n

In our interview, St\u00e9phane Gigou repeatedly emphasised the importance of a strategic, long-term approach rooted in the traditions of a company that has always operated with strong values, avoiding short-term decision-making driven by immediate results. The 52-year-old French executive holds a degree in economics and commerce from La Sapienza University in Rome. Before joining Trigano, he built his career in the automotive industry, working for Renault and later Fiat Chrysler, where he served as Chief Executive Officer of Fiat Professional. He was appointed CEO of Trigano on September 30, 2020.<\/em><\/p>\n

Mobile Home Business \u2212 It has been four-and-a-half years since you took over as the head of Trigano. During this time, we have gone from sales euphoria to supply chain crises and then to excess stock among dealers \u2013 a truly fluctuating situation. How have you experienced it?<\/strong><\/p>\n

St\u00e9phane Gigou \u2212 <\/strong>In recent years, Trigano has responsibly navigated the fluctuations of the industrial landscape, supply chain challenges, and inflation. Naturally, our group aims to generate profit and cash flow, but we have always maintained a balance, respecting the industry\u2019s long-standing traditions. The RV sector has historically been led by entrepreneurs with a long-term vision. Fran\u00e7ois Feuillet (formerly CEO of Trigano and still majority shareholder of the company, as well as chair of the supervisory board, ed.) was one of the last old-school business leaders to retire, five years ago. I have carried out the mandate entrusted to me, always prioritising the long-term over short-term gains.<\/p>\n

Over the years, I have realised that many companies in the sector have adopted strategies focused on immediate results, and some players have treated this period as a competition \u2013 risking going \u201coff track\u201d and dragging down those who work with them. This makes me reflect on how vulnerable our industry could become, despite having always thrived on long-term vision. Focusing solely on short-term gains puts the future at risk.<\/p>\n

Even in 2020, at the height of the pandemic crisis, Trigano showed its commitment to ensuring business continuity by participating in European trade fairs and supporting the sector during a time of great uncertainty.<\/p>\n

In recent months, we have actively supported our dealers by absorbing a significant portion of their excess vehicle orders into our balance sheets to help rebalance stock levels. We have taken concrete measures to assist our customers and prevent financial strain. Trigano has the financial strength to handle these situations and believes that maintaining a fair and balanced relationship with dealers \u2013 built over decades \u2013 is essential to ensuring stable and sustainable long-term growth.<\/p>\n

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