{"id":46493,"date":"2025-08-08T14:47:17","date_gmt":"2025-08-08T12:47:17","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/lai-cambia-le-regole-del-gioco-i-campeggi-europei-sono-pronti-al-nuovo-che-avanza\/"},"modified":"2025-08-08T14:49:25","modified_gmt":"2025-08-08T12:49:25","slug":"ai-is-changing-the-rules-are-european-campsites-ready-for-whats-coming","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/ai-is-changing-the-rules-are-european-campsites-ready-for-whats-coming\/","title":{"rendered":"AI is changing the rules: are European campsites ready for what\u2019s coming?"},"content":{"rendered":"<p>The way people plan, search for, and book their holidays is undergoing a profound shift. <strong>The rise of AI-powered digital assistants<\/strong> \u2013 such as ChatGPT, Google Gemini, and Sora \u2013 <strong>marks a transition<\/strong> from a traditional search engine model <strong>to a new approach<\/strong> based on direct answers. According to <strong>Peter Doornekamp<\/strong>, Owner &amp; General Manager of <strong>Campingnavigator<\/strong>, this transformation is set to have <strong>a significant impact<\/strong> on the campsite industry across Europe.<\/p>\n<p>Until recently, holidaymakers would type <strong>keyword-based queries into Google<\/strong>, such as \u201cnice campsite on Lake Garda with a swimming pool\u201d. Increasingly, however, <strong>they\u2019re turning directly to AI assistants<\/strong>, which provide an instant, concise answer based on a small number of selected sources. There\u2019s no scrolling through a list, no need to click \u2013 <strong>the content is delivered directly<\/strong>, and in many cases, booking options are included within the response. In this scenario, <strong>if a campsite isn\u2019t among the sources chosen by the AI, it\u2019s as if it doesn\u2019t exist at all<\/strong>.<\/p>\n<p>This means competition is no longer just between campsites. <strong>For the first time, businesses are competing with the algorithm itself<\/strong>. The battle for visibility is shifting from keyword rankings to so-called \u201canswer positions\u201d \u2013 and <strong>websites with high domain authority start with a major advantage<\/strong>. AI models favour reliable, well-established sources, and these rarely include the individual websites of smaller campsites. In this new environment, <strong>campsites need smart distribution strategies<\/strong> and new forms of collaboration with platforms and partners that are visible and authoritative in the eyes of artificial intelligence.<\/p>\n<p>For this reason, <strong>Doornekamp explains, the role of other key players in the sector should also be acknowledged<\/strong>, as \u2013 like <a href=\"https:\/\/campingnavigator.com\/en\" target=\"_blank\" rel=\"noopener\">Campingnavigator<\/a> \u2013 they have made camping a priority and have built a solid reputation in the digital sphere.<\/p>\n<p>Another very tangible consequence of this shift concerns <strong>marketing costs<\/strong>. Continuing to invest solely in <strong>traditional digital campaigns<\/strong> may prove not only ineffective but <strong>significantly more expensive<\/strong>. Campsites currently spending \u20ac500 a month on Google Ads may soon find themselves <strong>needing to spend ten times that amount<\/strong> just to maintain the same visibility \u2013 or risk being overtaken by more adaptive competitors.<\/p>\n<p>That said, <strong>this isn\u2019t a doomsday scenario<\/strong>. On the contrary, <strong>there are plenty of opportunities for those who act early<\/strong>. Campsites that start now to <strong>build authoritative content <\/strong>\u2013 through customer reviews, partnerships, and exposure on AI-compatible platforms \u2013 will be able <strong>to create a strong and credible digital presence<\/strong>. It\u2019s also becoming increasingly strategic <strong>to work with online portals and partners that enjoy a robust reputation<\/strong> and are able to distribute content effectively. <strong>Leveraging first-party data will be equally important<\/strong>, through tools like newsletters, communities, and loyalty programmes. Finally, experimenting with AI tools directly can bring both operational benefits and a competitive edge over the medium term.<\/p>\n<p>The real challenge, then, is not to avoid AI, but to learn how to use it to your advantage. <strong>The digital future of open-air tourism isn\u2019t a threat \u2013 it\u2019s a wake-up call<\/strong>. Ignoring this shift in the hope that things will stay the same risks a gradual decline in bookings and consumer interest. <strong>Campsites that look ahead, by contrast, are already laying the foundations for tomorrow\u2019s digital visibility<\/strong>.<\/p>\n<p>\u201c<em>Asked whether AI will affect our industry,<\/em>\u201d <strong>Doornekamp concludes<\/strong>, \u201c<em>the answer is obviously yes. But the real question is this: how can we use it to our advantage?\u201d<\/em>. <strong>Campingnavigator is already actively working in this direction<\/strong>, but this is a challenge the entire sector must face together. That\u2019s why <strong>the upcoming European open-air tourism trade fairs<\/strong> will be a key opportunity to explore and discuss these developments. <strong>An open conversation \u2013 with customers, partners, and even direct competitors \u2013 is essential<\/strong>. Because in a world shaped by algorithms, collaboration will be one of the keys to staying visible, relevant\u2026 and booked.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way people plan, search for, and book their holidays is undergoing a profound shift. The rise of AI-powered digital assistants \u2013 such as ChatGPT, Google Gemini, and Sora \u2013 marks a transition from a traditional search engine model to a new approach based on direct answers. According to Peter Doornekamp, Owner &amp; General Manager &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/ai-is-changing-the-rules-are-european-campsites-ready-for-whats-coming\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">AI is changing the rules: are European campsites ready for what\u2019s coming?<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":46491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,98],"tags":[1441,255,3040,635],"class_list":["post-46493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza-en","category-news-en","tag-ai-en","tag-campingnavigator-en","tag-intelligenza-artificiale-en","tag-peter-doornekamp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI is changing the rules: are European campsites ready for what\u2019s coming? - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/ai-is-changing-the-rules-are-european-campsites-ready-for-whats-coming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI is changing the rules: are European campsites ready for what\u2019s coming?\" \/>\n<meta property=\"og:description\" content=\"The way people plan, search for, and book their holidays is undergoing a profound shift. The rise of AI-powered digital assistants \u2013 such as ChatGPT, Google Gemini, and Sora \u2013 marks a transition from a traditional search engine model to a new approach based on direct answers. 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