{"id":48007,"date":"2025-11-13T16:28:17","date_gmt":"2025-11-13T15:28:17","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/la-prima-edizione-di-smartcamping-mette-in-luce-levoluzione-digitale-del-settore-dellospitalita-open-air\/"},"modified":"2025-11-18T12:07:59","modified_gmt":"2025-11-18T11:07:59","slug":"the-first-edition-of-smartcamping-highlights-the-digital-evolution-of-the-open-air-sector","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/the-first-edition-of-smartcamping-highlights-the-digital-evolution-of-the-open-air-sector\/","title":{"rendered":"The first edition of SmartCamping highlights the digital evolution of the Spanish open-air sector"},"content":{"rendered":"<p>The camping and holiday village sector today stands at <strong>a crossroads between tradition and digital transformation<\/strong>. It was within this context that the first edition of <strong>SmartCamping<\/strong> was launched \u2013 <strong>an event entirely dedicated to technology, digitalisation, and new management models<\/strong> for open-air hospitality.<\/p>\n<p>According to the Spanish magazine <em>Camping Profesional<\/em>, the event \u2013 held on 28 October at Tamarit Beach Resort in Catalonia \u2013 brought together around <strong>a hundred professionals<\/strong> from across the industry. The atmosphere was one of <strong>constructive dialogue<\/strong>, where <strong>the exchange of experiences and best practices<\/strong> prevailed over a purely exhibition-style format. The full article is available at <a href=\"https:\/\/www.campingprofesional.com\/2025\/10\/exito-smartcamping\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.campingprofesional.com\/2025\/10\/exito-smartcamping\/<\/a>.<\/p>\n<p>Throughout the day, participants discussed <strong>how technology can make the management of open-air establishments more efficient, streamline processes, and improve profitability.<\/strong> Particular attention was devoted to <strong>customer experience<\/strong>, with several talks exploring the use of apps, automated check-in and check-out systems, and integrated communication platforms for guests. <em>SmartCamping<\/em> also served as <strong>a forum to reflect on the future of the sector<\/strong>, addressing the concept of \u201cCamping 4.0\u201d, where digitalisation is no longer an optional extra but <strong>a structural component<\/strong> of competitiveness.<\/p>\n<p>The format of the event \u2013 closer to a workshop than to a traditional trade fair \u2013 highlighted a pragmatic approach: not only product presentations, but <strong>genuine debates on management strategies, staff training, and the ability to meet the evolving expectations<\/strong> of campers. In a market that is becoming increasingly diversified and sensitive to service quality, <strong>the role of technology appears crucial<\/strong> in maintaining and strengthening customer loyalty.<\/p>\n<p>The first edition of <em>SmartCamping<\/em> therefore confirmed that <strong>the camping industry is far from static<\/strong>. On the contrary, it is demonstrating <strong>a remarkable ability to adapt to the technological and social changes shaping modern tourism<\/strong>. For campsite managers, it sends a clear message: <strong>innovating does not mean abandoning the identity of one\u2019s campsite<\/strong>, but rather equipping it with the tools needed to make it more efficient, sustainable, and aligned with the contemporary expectations of travellers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The camping and holiday village sector today stands at a crossroads between tradition and digital transformation. It was within this context that the first edition of SmartCamping was launched \u2013 an event entirely dedicated to technology, digitalisation, and new management models for open-air hospitality. According to the Spanish magazine Camping Profesional, the event \u2013 held &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/the-first-edition-of-smartcamping-highlights-the-digital-evolution-of-the-open-air-sector\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The first edition of SmartCamping highlights the digital evolution of the Spanish open-air sector<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":48009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,117,102,98],"tags":[516,4111,4115,3893,505,506,3896,3895],"class_list":["post-48007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-en","category-events-and-shows","category-in-evidenza-en","category-news-en","tag-camping-profesional-en","tag-eventi-en","tag-events","tag-smartcamping-en","tag-spagna-en","tag-spain","tag-technologies","tag-tecnologie-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The first edition of SmartCamping highlights the digital evolution of the Spanish open-air sector - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/the-first-edition-of-smartcamping-highlights-the-digital-evolution-of-the-open-air-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The first edition of SmartCamping highlights the digital evolution of the Spanish open-air sector\" \/>\n<meta property=\"og:description\" content=\"The camping and holiday village sector today stands at a crossroads between tradition and digital transformation. It was within this context that the first edition of SmartCamping was launched \u2013 an event entirely dedicated to technology, digitalisation, and new management models for open-air hospitality. 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