{"id":48077,"date":"2025-11-17T17:59:36","date_gmt":"2025-11-17T16:59:36","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/francia-stagione-positiva-per-il-campeggio-trainata-dal-valore-medio-delle-prenotazioni\/"},"modified":"2025-11-17T18:19:23","modified_gmt":"2025-11-17T17:19:23","slug":"france-a-positive-camping-season-driven-by-higher-average-booking-values-ok","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\/","title":{"rendered":"France: a positive camping season driven by higher average booking values"},"content":{"rendered":"<p>While the official figures for the 2025 season have yet to be published, the latest insights from the <strong>Septeo Barometer<\/strong> offer an early picture of how the French camping market has performed. The August report shows a <strong>12% increase in total revenue<\/strong>, a strong result that confirms the resilience of demand and the sector\u2019s ability to attract a customer base increasingly focused on quality.<\/p>\n<p>According to the analysis, the growth in turnover is not primarily linked to higher booking volumes but to a <strong>rise in the average basket value<\/strong>. Two factors have played a decisive role: the <strong>choice of higher-end accommodation<\/strong> and the widespread use of <strong>dynamic pricing strategies<\/strong> during the peak season. This combination has allowed operators to enhance the value of their offer, despite weather conditions and macro-economic factors that were not always favourable.<\/p>\n<p>In terms of customer origin, the <strong>domestic market remains dominant<\/strong>, accounting for <strong>68% of online bookings<\/strong>, a level consistent with July (67%). <strong>German holidaymakers<\/strong> have strengthened their presence, reaching <strong>11% of bookings<\/strong> (up from 8% in the previous month), while <strong>the Netherlands<\/strong> show a slight decline, from 8% to 6%. <strong>Spain<\/strong> is also gaining ground, rising from 3% to 4%, the same share now held by the <strong>United Kingdom<\/strong>.<\/p>\n<p>Overall, the <strong>Barometer<\/strong> from <a href=\"https:\/\/www.septeo.com\/en\/job\/hospitality\" target=\"_blank\" rel=\"noopener\">Septeo | Hospitality<\/a> indicates that the <strong>2025 camping season in France ended on a positive note<\/strong>, confirming both the <strong>strength of the domestic market<\/strong> and a <strong>gradual return of international visitors<\/strong>. The growing focus on quality experiences and refined pricing strategies appears to be the key to sustaining competitiveness in the coming seasons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the official figures for the 2025 season have yet to be published, the latest insights from the Septeo Barometer offer an early picture of how the French camping market has performed. The August report shows a 12% increase in total revenue, a strong result that confirms the resilience of demand and the sector\u2019s ability &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">France: a positive camping season driven by higher average booking values<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":48075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,102,98],"tags":[3384,1354,1818,3250],"class_list":["post-48077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-researches","category-in-evidenza-en","category-news-en","tag-2025-season","tag-france","tag-septeo-en","tag-septeo-hospitality-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>France: a positive camping season driven by higher average booking values - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France: a positive camping season driven by higher average booking values\" \/>\n<meta property=\"og:description\" content=\"While the official figures for the 2025 season have yet to be published, the latest insights from the Septeo Barometer offer an early picture of how the French camping market has performed. The August report shows a 12% increase in total revenue, a strong result that confirms the resilience of demand and the sector\u2019s ability &hellip; Continue reading France: a positive camping season driven by higher average booking values\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campingbusiness.eu\/en\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\/\" \/>\n<meta property=\"og:site_name\" content=\"Camping Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/campingbusiness\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-17T16:59:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T17:19:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/11\/Septeo-Barometer-agosto-2025-EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1780\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#\\\/schema\\\/person\\\/77e0cccb4b63a0f5981f9ccee1203fe5\"},\"headline\":\"France: a positive camping season driven by higher average booking values\",\"datePublished\":\"2025-11-17T16:59:36+00:00\",\"dateModified\":\"2025-11-17T17:19:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\\\/\"},\"wordCount\":262,\"publisher\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.campingbusiness.eu\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Septeo-Barometer-agosto-2025-EN.jpg\",\"keywords\":[\"2025 season\",\"france\",\"Septeo\",\"Septeo Hospitality\"],\"articleSection\":[\"Data &amp; researches\",\"In evidenza EN\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\\\/\",\"url\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/france-a-positive-camping-season-driven-by-higher-average-booking-values-ok\\\/\",\"name\":\"France: a positive camping season driven by higher average booking values - 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