{"id":48232,"date":"2025-11-21T10:01:14","date_gmt":"2025-11-21T09:01:14","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/bonjoursauvage-nasce-in-francia-un-nuovo-marchio-ibrido-impegnato-nellospitalita-open-air\/"},"modified":"2025-11-21T10:07:05","modified_gmt":"2025-11-21T09:07:05","slug":"bonjoursauvage-nasce-in-francia-un-nuovo-marchio-ibrido-impegnato-nellospitalita-open-air","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/bonjoursauvage-nasce-in-francia-un-nuovo-marchio-ibrido-impegnato-nellospitalita-open-air\/","title":{"rendered":"BonjourSauvage, a new \u201chybrid\u201d brand dedicated to open-air hospitality is born in France"},"content":{"rendered":"<p><img src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/11\/ARTICLE-FROM-OT.jpg\" data-srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/11\/ARTICLE-FROM-OT.jpg 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/11\/ARTICLE-FROM-OT-64x31.jpg 64w\" decoding=\"async\" class=\"alignleft wp-image-48046 lazyload\" alt=\"\" width=\"149\" height=\"72\" sizes=\"(max-width: 149px) 100vw, 149px\"><noscript><img decoding=\"async\" class=\"alignleft wp-image-48046\" src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/11\/ARTICLE-FROM-OT.jpg\" alt=\"\" width=\"149\" height=\"72\" srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/11\/ARTICLE-FROM-OT.jpg 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2025\/11\/ARTICLE-FROM-OT-64x31.jpg 64w\" sizes=\"(max-width: 149px) 100vw, 149px\"><\/noscript><\/p>\n<p>In 2026, a new brand is set to make its debut in France in the world of h\u00f4tellerie de plein air. It is called <strong>BonjourSauvage <\/strong>and offers a completely new approach to hospitality, which the founders define not simply as \u201copen air\u201d but as <strong>\u201cfull nature\u201d<\/strong>. The project arrives on the market with a clearly defined positioning and an ambitious development plan: BonjourSauvage presents itself as <strong>\u201ca committed, hybrid hospitality brand\u201d<\/strong>, able to combine hotel-level comfort, immersion in nature and a strong focus on sustainability.<\/p>\n<p>Behind <a href=\"https:\/\/www.bonjoursauvage.com\/\" target=\"_blank\" rel=\"noopener\">BonjourSauvage<\/a> stand names already well known in the sector. The driving force behind the project is <strong>David Letellier<\/strong>, founder of <strong>Slow Village<\/strong>, a pioneering brand of \u201calternative hospitality\u201d launched in 2015 and sold in 2024. This extensive experience is now being put at the service of a new accommodation concept. Alongside him is <strong>Alexis Baquerin<\/strong>, formerly with the <strong>Siblu<\/strong> group. An expert in mergers and acquisitions and business development, Baquerin is co-founder of BonjourSauvage and steers its growth as the project\u2019s true \u201cconductor\u201d.<\/p>\n<p>\u201c<em>Inspiration and vision stem from a feeling of saturation: a hyper-urbanised, noisy world, disconnected from nature, and the desire to rediscover the taste for authentic things and to recharge in unspoilt environments,<\/em>\u201d explain the founders. Hence the ideal evolution from h\u00f4tellerie de plein air to <strong>h\u00f4tellerie de pleine nature<\/strong>. According to Letellier and Baquerin, \u201c<em>luxury is no longer measured by the number of stars, gadgets or square metres, but by the intensity of the experiences lived.<\/em>\u201d Their stated mission is to <strong>transform and \u201cre-enchant\u201d hospitality<\/strong>, re-establishing the balance between tourism development, guest experience and ecological protection.<\/p>\n<h4>Between boutique hotel and nature retreat<\/h4>\n<p>Each BonjourSauvage property is conceived as a <strong>living ecosystem<\/strong>, halfway between a boutique hotel and a nature refuge, where architecture deliberately yields to the surrounding landscape and invites guests to <strong>immerse themselves with all their senses<\/strong>. The accommodation, built in the <strong>Vend\u00e9e<\/strong> using <strong>mainly French bio-based materials<\/strong>, combines the comfort of a hotel room with direct contact with the natural environment. The aim is to guarantee high standards in terms of quality and design, while maintaining a reduced ecological footprint.<\/p>\n<p>At the heart of every site there will be the <strong>\u201cWild Club\u201d<\/strong>, a kind of <strong>village square<\/strong>: a vibrant, convivial space bringing together a <strong>food court, cocktail bar, co-working and events area<\/strong>. This hub is designed both for guests and, potentially, for the local community, in line with current trends that blend tourism, remote working and local life.<\/p>\n<h4>The first two properties in 2026<\/h4>\n<p>For the launch, two \u201cpostcard-perfect\u201d locations have already been selected and will be completely redesigned by <strong>2026<\/strong>: <strong>Camping Interplages in Saint-Jean-de-Luz (64)<\/strong> in the French Basque Country, overlooking the ocean, with <strong>60 accommodation units<\/strong>; and <strong>Domaine des 2 \u00c9tangs in Seignosse<\/strong>, in the heart of the<strong> Landes forest, <\/strong>with <strong>70 lodgings<\/strong>. These first properties will be transformed in line with the BonjourSauvage philosophy, with the aim of creating strongly characterful experiences in constant dialogue with the landscape.<\/p>\n<p>Once fully up and running, the brand plans <strong>2-3 new openings per year<\/strong>. In addition to the Atlantic arc, the <strong>Mediterranean basin<\/strong> is also among the priority areas for expansion, with <strong>year-round opening<\/strong> of the properties envisaged in order to support de-seasonalisation. In the medium term, the group aims to reach around <strong>fifteen properties by 2030<\/strong>, building a network capable of sharing the same vision: a hybrid, experiential form of hospitality that is deeply rooted in nature.<\/p>\n<p><em>This article was originally published by <\/em><strong><em>Jean-Guilhem de Tarl\u00e9 <\/em><\/strong><em>on <a href=\"https:\/\/www.ot-campings.com\/l-actualite\/chaines-groupes-to\/chaines-et-groupes\/bonjoursauvage-nouvelle-marque-hpa-hybride-et-engagee\/\" target=\"_blank\" rel=\"noopener\">L\u2019Officiel des Terrains de Camping<\/a><\/em><em>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2026, a new brand is set to make its debut in France in the world of h\u00f4tellerie de plein air. It is called BonjourSauvage and offers a completely new approach to hospitality, which the founders define not simply as \u201copen air\u201d but as \u201cfull nature\u201d. The project arrives on the market with a clearly &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/bonjoursauvage-nasce-in-francia-un-nuovo-marchio-ibrido-impegnato-nellospitalita-open-air\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">BonjourSauvage, a new \u201chybrid\u201d brand dedicated to open-air hospitality is born in France<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":48230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,98],"tags":[4530,4532,1354,4531,4476],"class_list":["post-48232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza-en","category-news-en","tag-bonjoursauvage","tag-chains","tag-france","tag-jean-guilhem-de-tarle","tag-lofficiel-des-terrains-de-camping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BonjourSauvage, a new \u201chybrid\u201d brand dedicated to open-air hospitality is born in France - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/bonjoursauvage-nasce-in-francia-un-nuovo-marchio-ibrido-impegnato-nellospitalita-open-air\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BonjourSauvage, a new \u201chybrid\u201d brand dedicated to open-air hospitality is born in France\" \/>\n<meta property=\"og:description\" content=\"In 2026, a new brand is set to make its debut in France in the world of h\u00f4tellerie de plein air. It is called BonjourSauvage and offers a completely new approach to hospitality, which the founders define not simply as \u201copen air\u201d but as \u201cfull nature\u201d. 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