{"id":50139,"date":"2026-02-02T12:52:14","date_gmt":"2026-02-02T11:52:14","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/50a-hospitality-a-riva-del-garda-innovazione-e-ospitalita-al-centro-della-fiera\/"},"modified":"2026-02-02T12:54:38","modified_gmt":"2026-02-02T11:54:38","slug":"50a-hospitality-a-riva-del-garda-innovazione-e-ospitalita-al-centro-della-fiera","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/50a-hospitality-a-riva-del-garda-innovazione-e-ospitalita-al-centro-della-fiera\/","title":{"rendered":"50th Hospitality in Riva del Garda, Italy: innovation and hospitality at the heart of the fair"},"content":{"rendered":"

Ha preso il via oggi, luned\u00ec 2 febbraio, la 50\u00aa edizione di Hospitality \u2013 Il Salone dell\u2019Accoglienza<\/strong>, importante fiera internazionale per il settore HoReCa<\/strong> e, da qualche anno, con uno sguardo importante anche al settore del turismo en plein air<\/em><\/strong>. All\u2019opening talk, intitolato \u201cCelebrating with you\u201d<\/strong>, hanno preso parte i vertici di Riva del Garda Fierecongressi<\/strong>, il Presidente Roberto Pellegrini<\/strong> e la Direttrice Generale Alessandra Albarelli<\/strong>, insieme all\u2019Exhibition Manager della manifestazione, Giovanna Voltolini<\/strong>, e a rappresentanti delle associazioni di categoria e delle istituzioni, tra cui Fabio Poletti, <\/strong>presidente di FAITA Trentino.<\/p>\n

The 50th edition of Hospitality \u2013 The Hospitality Exhibition<\/strong> officially opened today, Monday 2 February. This major international trade fair caters to the HoReCa sector<\/strong> and, in recent years, has also placed significant focus on open-air tourism. The opening talk<\/strong>, entitled \u201cCelebrating with you<\/em>\u201d, featured the top management of Riva del Garda Fierecongressi<\/strong>: President Roberto Pellegrini<\/strong> and General Director Alessandra Albarelli<\/strong>, together with Exhibition Manager Giovanna Voltolini<\/strong>, and representatives from trade associations and institutions, including Fabio Poletti<\/strong>, President of FAITA Trentino.<\/strong><\/p>\n

The fair, running until 5 February, hosts over 750 exhibitors<\/strong> across four main thematic areas \u2013 Contract & Wellness, Beverage, Food & Equipment, Renovation & Tech<\/strong> \u2013 as well as special zones dedicated to tasting and mixology experiences, including RPM-Riva Pianeta Mixology, Solobirra, Spazio Vignaiolo<\/strong>, and Dimensione Gusto<\/strong>. Ample space is also devoted to open-air hospitality with the Outdoor Boom pavilion<\/strong>, and to accessible hospitality through the \u201cDi Ognuno \u2013 Orizzonti Possibili<\/strong>\u201d project.<\/p>\n

With Camping Business<\/em> as its official media partner<\/strong>, the exhibition offers over 150 events<\/strong> featuring around 100 speakers<\/strong>, encompassing both educational sessions and experiential initiatives. This provides a comprehensive overview of trends, technologies, and innovations that define the world of hospitality.<\/p>\n

A brief history<\/h4>\n

Fifty years of history is no small feat, and Alessandra Albarelli<\/strong> sought to retrace the story of this exhibition. The first edition, held in 1979 under the name Expo Riva Hotel<\/strong>, featured just 38 exhibitors. Even then, the fair was born with a clear vision: to make hospitality a point of reference at an international level. In 1993, Expo Food<\/strong> was launched, marking the entry of food into the exhibition and expanding the scope of hospitality: travellers were no longer seeking only a bed, but a complete experience, with cuisine becoming a distinctive element of Italian identity.<\/p>\n

\"\"

In 1996, the exhibition moved from the congress centre to the trade fair district<\/strong>, marking the start of a more structured and innovative phase. Three years later, in 1999, education<\/strong> became central: the fair\u2019s focus shifted towards the educational and training aspect, providing practical tools to envision the future of hotels and accommodation facilities.<\/p>\n

In 2003, wellness<\/strong> entered hotels, aiming to care for guests, slow down the pace of life, and transform the facility into a place of wellbeing. In 2007, the ecological shift arrived with EcoHotel<\/strong>, signalling the fair\u2019s commitment to sustainability<\/strong>. In 2011, the exhibition was organised into macro-areas<\/strong>, introducing new perspectives to meet the diverse needs of hospitality more effectively.<\/p>\n

In 2020, the fair underwent a rebranding, becoming Il Salone dell\u2019Accoglienza<\/strong>, shortly before the Covid-19 pandemic broke out. In 2021, the event transformed into Hospitality Digital Space<\/strong>, with a fully online programme. Nevertheless, the fair remained a hub for networking<\/strong>, and in 2022 it reopened physically, gaining certification as an international exhibition.<\/p>\n

Finally, in 2024, a true cultural revolution<\/strong> took shape with the launch of the \u201cDi Ognuno\u201d project<\/strong>, designed to make hospitality genuinely inclusive. This is not a niche initiative or a compliance obligation, but a shared value \u2013 an initiative that will also be presented at the Sanremo Festival<\/strong>, with the aim of building a fairer, more human, and open future.<\/p>\n

Voices from the key figures<\/h4>\n

\u201c50 is not just a number: it represents a journey charted by pioneers and visionaries, defined by major decisions, courage, and daily work,<\/em>\u201d said Roberto Pellegrini, President of Riva del Garda Fierecongressi<\/strong>. \u201cToday, Hospitality is a stage for relationships, experiences, and knowledge, but also a business platform where economy and entrepreneurship find their place<\/em>\u201d.<\/p>\n

\"\"

Giovanna Voltolini<\/strong>, Exhibition Manager of Hospitality, presented the highlights of this fiftieth edition<\/strong>: \u201cThis year we are launching a new project called Dimensione Gusto, in collaboration with the local APT, to showcase the flavours of Trentino\u2019s Garda region. In addition to the classic educational programme, we have also added immersive experiences, the H Experience. We have also launched Startup for Hospitality, focusing on HoReCa innovation, and the first edition of an award organised with Teamwork Hospitality: the Best Camping Village Awards<\/em>\u201d.<\/p>\n

\"\"

Plenipotentiary Minister Fabrizio Lobasso<\/strong> \u2013 Deputy Director General for Growth and Exports, Central Director for the Italia System and Investments at the Ministry of Foreign Affairs and International Cooperation \u2013 provided an original perspective<\/strong> on the theme. \u201cI had a little fun exploring the etymology of the word and discovered something wonderful<\/em>,\u201d he said. \u201cThe term \u2018ospite\u2019 (guest) has two parts: the first \u2013 Hos \u2013 in all languages of the world means \u2018foreigner\u2019, while the second \u2013 Pati \u2013 in ancient Sanskrit meant \u2018lord, master\u2019. A guest is therefore a master, a lord, and as a Neapolitan, I feel a great responsibility in hospitality<\/em>\u201d.<\/p>\n

He concluded<\/strong>: \u201cHospitality is the art of turning service into experience, and experience into memory. But we must be careful, because memory is not only a function of the mind, but a function of the heart<\/em>\u201d.<\/p>\n

The importance of outdoor hospitality<\/h4>\n

The Outdoor Boom pavilion<\/strong> and its associated Arena<\/strong>, hosting numerous events over the coming days, is particularly vibrant this year, reflecting a sector in excellent shape<\/strong>. \u201c2025 ended with 74 million visitors, a result that reflects the vitality of an entrepreneurial fabric capable of long-term investment, prioritising quality and actively engaging with sustainability, understood primarily as a cultural value,<\/em>\u201d said Fabio Poletti<\/strong>, President of FAITA Trentino<\/strong>.<\/p>\n

\"\"

\u201cIn the German market, for example, 45% of customers aged between 30 and 60 choose their destination based on eco-sustainability, demonstrating how much this criterion influences travellers\u2019 choices. New trends such as glamping are growing, responding to demand for authentic experiences, while traditional pitches remain undersized compared to actual demand: over one million recreational vehicles circulate in Germany, and accommodation capacity cannot fully meet the demand<\/em>\u201d.<\/p>\n

Poletti closed by emphasising the importance of spreading tourism throughout the year<\/strong>: \u201cWe cannot focus solely on the high season; we must encourage visitors to explore our territory all twelve months, highlighting sports, cultural, and food and wine events. It is essential that the local community sees tourism as a valuable resource rather than a nuisance, adopting a serious and conscious approach to building a sustainable and inclusive future for the entire sector<\/em>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ha preso il via oggi, luned\u00ec 2 febbraio, la 50\u00aa edizione di Hospitality \u2013 Il Salone dell\u2019Accoglienza, importante fiera internazionale per il settore HoReCa e, da qualche anno, con uno sguardo importante anche al settore del turismo en plein air. All\u2019opening talk, intitolato \u201cCelebrating with you\u201d, hanno preso parte i vertici di Riva del Garda … Continue reading 50th Hospitality in Riva del Garda, Italy: innovation and hospitality at the heart of the fair<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":50128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,117,102,98],"tags":[1041,392,394,1185,577,2175,2359,1302,3439,797],"class_list":["post-50139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-en","category-events-and-shows","category-in-evidenza-en","category-news-en","tag-alessandra-albarelli-en","tag-fabio-poletti-en","tag-faita-trentino-en","tag-giovanna-voltolini-en","tag-hospitality-en","tag-outdoor-boom-en","tag-riva-del-garda-en","tag-riva-del-garda-fierecongressi-en","tag-roberto-pellegrini-en","tag-trade-fairs"],"acf":[],"yoast_head":"\n50th Hospitality in Riva del Garda, Italy: innovation and hospitality at the heart of the fair - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/50a-hospitality-a-riva-del-garda-innovazione-e-ospitalita-al-centro-della-fiera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50th Hospitality in Riva del Garda, Italy: innovation and hospitality at the heart of the fair\" \/>\n<meta property=\"og:description\" content=\"Ha preso il via oggi, luned\u00ec 2 febbraio, la 50\u00aa edizione di Hospitality \u2013 Il Salone dell\u2019Accoglienza, importante fiera internazionale per il settore HoReCa e, da qualche anno, con uno sguardo importante anche al settore del turismo en plein air. 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