{"id":51418,"date":"2026-03-27T08:59:34","date_gmt":"2026-03-27T07:59:34","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/il-campeggio-ha-debuttato-alla-itb-berlin-convention-focus-su-crescita-e-ruolo-strategico-del-settore\/"},"modified":"2026-03-27T09:00:34","modified_gmt":"2026-03-27T08:00:34","slug":"camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\/","title":{"rendered":"Camping makes its debut at the ITB Berlin Convention: focus on growth and strategic role"},"content":{"rendered":"<p>For the first time, camping and caravanning have been included in <strong>the official programme of the ITB Berlin Convention<\/strong>, the leading conference platform of the world\u2019s largest tourism trade fair. The session, entitled <em>\u201cCamping: one of Europe\u2019s fastest-growing travel segments\u201d<\/em>, took place on the <strong>Green Stage<\/strong> within the \u201cAdventure, Youth &amp; Outdoor\u201d track, dedicated to emerging segments and new forms of travel. The debate was moderated by <strong>Frank Schaal<\/strong>, Managing Director of the <strong>German Camping Industry Association<\/strong> (<a href=\"https:\/\/www.bvcd.org\/\" target=\"_blank\" rel=\"noopener\">BVCD<\/a>), alongside six international industry experts.<\/p>\n<p>The discussion focused on the <strong>strong growth of outdoor tourism in Europe<\/strong>, driven in particular by the expansion of caravanning and the increasing demand for nature-based experiences. Key topics also included <strong>the growing importance of rural destinations<\/strong>, which are benefiting significantly from the sector\u2019s expansion, and <strong>the evolution of traveller behaviour<\/strong>, with a clear shift towards more flexible and sustainable solutions.<\/p>\n<p>The inclusion of camping in the ITB Convention programme \u2013 which in 2026 brought together more than 400 international speakers across over 200 sessions \u2013 marks <strong>a significant step in the recognition of the sector within the global tourism industry<\/strong>. No longer a niche segment, it is now a structural component of a market undergoing profound transformation.<\/p>\n<p><em>Photo credit: BVCD<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the first time, camping and caravanning have been included in the official programme of the ITB Berlin Convention, the leading conference platform of the world\u2019s largest tourism trade fair. The session, entitled \u201cCamping: one of Europe\u2019s fastest-growing travel segments\u201d, took place on the Green Stage within the \u201cAdventure, Youth &amp; Outdoor\u201d track, dedicated to &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Camping makes its debut at the ITB Berlin Convention: focus on growth and strategic role<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":51416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105,117,102,98],"tags":[301,2348,573,3645],"class_list":["post-51418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-en","category-events-and-shows","category-in-evidenza-en","category-news-en","tag-bvcd-en","tag-frank-schaal-en","tag-germany","tag-itb-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Camping makes its debut at the ITB Berlin Convention: focus on growth and strategic role - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camping makes its debut at the ITB Berlin Convention: focus on growth and strategic role\" \/>\n<meta property=\"og:description\" content=\"For the first time, camping and caravanning have been included in the official programme of the ITB Berlin Convention, the leading conference platform of the world\u2019s largest tourism trade fair. The session, entitled \u201cCamping: one of Europe\u2019s fastest-growing travel segments\u201d, took place on the Green Stage within the \u201cAdventure, Youth &amp; Outdoor\u201d track, dedicated to &hellip; Continue reading Camping makes its debut at the ITB Berlin Convention: focus on growth and strategic role\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campingbusiness.eu\/en\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\/\" \/>\n<meta property=\"og:site_name\" content=\"Camping Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/campingbusiness\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T07:59:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T08:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/03\/Camping_at_ITB_2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1780\" \/>\n\t<meta property=\"og:image:height\" content=\"899\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#\\\/schema\\\/person\\\/77e0cccb4b63a0f5981f9ccee1203fe5\"},\"headline\":\"Camping makes its debut at the ITB Berlin Convention: focus on growth and strategic role\",\"datePublished\":\"2026-03-27T07:59:34+00:00\",\"dateModified\":\"2026-03-27T08:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\\\/\"},\"wordCount\":217,\"publisher\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.campingbusiness.eu\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Camping_at_ITB_2026.jpg\",\"keywords\":[\"Bvcd\",\"Frank Schaal\",\"Germany\",\"ITB\"],\"articleSection\":[\"Events\",\"Events and Shows\",\"In evidenza EN\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\\\/\",\"url\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/camping-makes-its-debut-at-the-itb-berlin-convention-focus-on-growth-and-strategic-role\\\/\",\"name\":\"Camping makes its debut at the ITB Berlin Convention: focus on growth and strategic role - 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