{"id":52816,"date":"2026-07-01T13:57:02","date_gmt":"2026-07-01T11:57:02","guid":{"rendered":"https:\/\/www.campingbusiness.eu\/levoluzione-del-segmento-premium-glant-apre-le-porte-ai-grandi-campeggi-con-nuove-strategie\/"},"modified":"2026-07-01T13:59:00","modified_gmt":"2026-07-01T11:59:00","slug":"the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies","status":"publish","type":"post","link":"https:\/\/www.campingbusiness.eu\/en\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\/","title":{"rendered":"The evolution of the premium segment: Glant opens its doors to large campsites with new strategies"},"content":{"rendered":"<p>The outdoor hospitality market is undergoing <strong>a structural shift towards the premium segment.<\/strong> The demand for solutions designed for high-spending guests is no longer the exclusive preserve of small independent resorts or boutique countryside retreats.<\/p>\n<p>Today, large campsites and well-established holiday parks see <strong>high-end glamping as a strategic way to attract new customer segments<\/strong>, diversify their accommodation offering and increase the profitability of their pitches. At a time when the overall market is becoming increasingly standardised, <strong>differentiation<\/strong> has become the real driver of competitiveness.<\/p>\n<p>Positioned as &#8220;<em>the Italian glamping atelier<\/em>&#8220;, <strong>Glant is now looking to broaden its market reach even further<\/strong>. Based in Lavoria, near Pisa, the company is making its design expertise available to major industry operators by <strong>introducing new commercial policies and flexible purchasing models<\/strong> specifically developed for businesses that need to combine large-scale developments with the quality standards of five-star hospitality.<\/p>\n<h4><img src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2.webp\" data-srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2.webp 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-300x200.webp 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-1024x683.webp 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-768x512.webp 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-390x260.webp 390w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-435x290.webp 435w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-600x400.webp 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-64x43.webp 64w\" decoding=\"async\" class=\"aligncenter wp-image-52809 size-full lazyload\" alt=\"\" width=\"1500\" height=\"1000\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><noscript><img decoding=\"async\" class=\"aligncenter wp-image-52809 size-full\" src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2.webp\" alt=\"\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2.webp 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-300x200.webp 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-1024x683.webp 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-768x512.webp 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-390x260.webp 390w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-435x290.webp 435w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-600x400.webp 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-2-64x43.webp 64w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><\/noscript><\/h4>\n<h4>Large-scale projects with a bespoke approach<\/h4>\n<p>For the operators of large hospitality businesses, <strong>investing in glamping accommodation is a long-term strategic decision<\/strong>. Glant addresses this need by extending its bespoke approach to larger-scale projects, ensuring that <strong>the identity and exclusivity of its products are never compromised<\/strong>, regardless of project size.<\/p>\n<p>The company&#8217;s objective is <strong>to help large campsites create genuine premium areas<\/strong> aimed at guests seeking the comfort of a luxury hotel suite immersed in nature. The cornerstones of the offering remain the <strong>meticulous attention to construction details<\/strong> \u2013 including refined finishes, reinforced stitching and engineered assembly systems \u2013together with <strong>the use of premium materials<\/strong> such as certified laminated spruce timber sourced from Scandinavian forests and certified three-layer PVC Block Out technical fabrics.<\/p>\n<p>During the second half of 2026, the company&#8217;s goal is to demonstrate that <strong>even large glamping developments can retain a distinctive character<\/strong> and a strong individual identity. &#8220;<em>We do not want to standardise the offering of large campsites; we want to enhance their overall market positioning,<\/em>&#8221; <strong>explains Lorenzo Bulleri, CEO of Glant<\/strong>. &#8220;<em>Our structures are long-term investments capable of generating lasting value while delivering a rapid return on invested capital<\/em>&#8220;.<\/p>\n<p><img src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3.webp\" data-srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3.webp 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-300x200.webp 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-1024x683.webp 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-768x512.webp 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-390x260.webp 390w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-435x290.webp 435w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-600x400.webp 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-64x43.webp 64w\" decoding=\"async\" class=\"aligncenter wp-image-52812 size-full lazyload\" style=\"font-family: inherit;\" alt=\"\" width=\"1500\" height=\"1000\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><noscript><img decoding=\"async\" class=\"aligncenter wp-image-52812 size-full\" style=\"font-family: inherit;\" src=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3.webp\" alt=\"\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3.webp 1500w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-300x200.webp 300w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-1024x683.webp 1024w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-768x512.webp 768w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-390x260.webp 390w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-435x290.webp 435w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-600x400.webp 600w, https:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-3-64x43.webp 64w\" sizes=\"(max-width: 1500px) 100vw, 1500px\"><\/noscript><\/p>\n<h4>New commercial policies<\/h4>\n<p>Fully aware of the <strong>financial and operational complexities<\/strong> involved in the development plans of large campsites, and with the aim of <strong>building long-lasting, mutually beneficial partnerships<\/strong> with owners and general managers of leading hospitality businesses, Glant has introduced <strong>new commercial solutions<\/strong> designed to accelerate return on investment.<\/p>\n<p>The company now offers <strong>scalable investment plans<\/strong> through purchasing models that allow operators to introduce premium areas on a trial basis before expanding them progressively from one season to the next. It has also introduced <strong>new pricing policies for large-scale projects<\/strong>, lowering the initial investment while preserving the possibility of tailoring every detail. In addition, clients benefit from <strong>dedicated end-to-end support throughout every stage of the project<\/strong>, from the initial consultancy through to after-sales assistance.<\/p>\n<p>While access to Glant&#8217;s products has become more flexible and commercially advantageous for large campsites, <strong>the construction quality remains uncompromisingly premium<\/strong>. Every <a href=\"https:\/\/www.glant.it\/\" target=\"_blank\" rel=\"noopener\">Glant<\/a> tent continues to stand for structural reliability, premium materials, Italian design and distinctive detailing, fully reflecting the brand&#8217;s bespoke philosophy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The outdoor hospitality market is undergoing a structural shift towards the premium segment. The demand for solutions designed for high-spending guests is no longer the exclusive preserve of small independent resorts or boutique countryside retreats. Today, large campsites and well-established holiday parks see high-end glamping as a strategic way to attract new customer segments, diversify &hellip; <a href=\"https:\/\/www.campingbusiness.eu\/en\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The evolution of the premium segment: Glant opens its doors to large campsites with new strategies<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":52808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[102,98,109],"tags":[704,999,5071,934],"class_list":["post-52816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-evidenza-en","category-news-en","category-prodotti-e-produttori-en","tag-glamping-en","tag-glant","tag-lorenzo-bulleri","tag-tents"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The evolution of the premium segment: Glant opens its doors to large campsites with new strategies - Camping Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campingbusiness.eu\/en\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The evolution of the premium segment: Glant opens its doors to large campsites with new strategies\" \/>\n<meta property=\"og:description\" content=\"The outdoor hospitality market is undergoing a structural shift towards the premium segment. The demand for solutions designed for high-spending guests is no longer the exclusive preserve of small independent resorts or boutique countryside retreats. Today, large campsites and well-established holiday parks see high-end glamping as a strategic way to attract new customer segments, diversify &hellip; Continue reading The evolution of the premium segment: Glant opens its doors to large campsites with new strategies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campingbusiness.eu\/en\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Camping Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/campingbusiness\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T11:57:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T11:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.campingbusiness.eu\/wp-content\/uploads\/2026\/07\/Glant-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1780\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Redazione\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\\\/\"},\"author\":{\"name\":\"Redazione\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#\\\/schema\\\/person\\\/77e0cccb4b63a0f5981f9ccee1203fe5\"},\"headline\":\"The evolution of the premium segment: Glant opens its doors to large campsites with new strategies\",\"datePublished\":\"2026-07-01T11:57:02+00:00\",\"dateModified\":\"2026-07-01T11:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\\\/\"},\"wordCount\":523,\"publisher\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/?lang=en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.campingbusiness.eu\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Glant-1.webp\",\"keywords\":[\"glamping\",\"Glant\",\"Lorenzo Bulleri\",\"tents\"],\"articleSection\":[\"In evidenza EN\",\"News\",\"Products and Manufacturers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\\\/\",\"url\":\"https:\\\/\\\/www.campingbusiness.eu\\\/en\\\/the-evolution-of-the-premium-segment-glant-opens-its-doors-to-large-campsites-with-new-strategies\\\/\",\"name\":\"The evolution of the premium segment: Glant opens its doors to large campsites with new strategies - 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