People

François Feuillet -Trigano

Our director Antonio Mazzucchelli interviewed François Feuillet, CEO of Trigano and president of the European Caravan Federation (ECF). The story was created for another professional newspaper from our publishing house specifically dedicated to the caravanning sector (Aboutcamp BtoB) and will be published in full in the August issue. Here is a short excerpt dedicated to trade fairs. Trigano is one of the most important manufacturers of European recreational vehicles and also produces mobile homes, glamping tents and camping equipment. The Group employs around 9,000 people in 14 countries and in the fiscal year 2018/2019 recorded a turnover of 2.33 billion euros.
ByAuthor RedazionePosted on
BY
single-image
1/2
Camping Business: The Trigano Group is participating in the main caravanning trade fairs which have been confirmed for 2020: Düsseldorf, Paris and Parma. Why, in your opinion, is it important that even in this particularly difficult year, the plein air sector must continue to have these fairs?

François Feuillet: I think it is important to participate in these fairs because, although they are expensive, they bring a very important return for our company. In Germany, the Trigano sales network is not as strong as the Hymer network, but we can rebalance the situation at the fair, so it is very important for our sales.

With regard to Parma, it is very clear that without a fair there would be no more caravan market in Italy because the sales network is not able to sustain itself without the Salone del Camper where more than 25 percent of sales are made. Without this, dealers cannot survive. In addition, only at the fair in Parma can people see all the vehicles together from all the manufacturers. The dealers in Italy have a fairly limited stock, so to get a good idea of what’s available you have to travel many kilometres as the dealers are few and far between. A fair is a truly unique event for the public to see so many vehicles and then make a decision. If customers don’t go to the fair, they don’t make decisions and then the market goes down. And the same happens in France. 

You may also like