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Eapral trains the Lombard agricampings to successfully tackle the glamping opportunity

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Following the revision of the regional law on agritourism, agricampsites in Lombardy will also be able to host these new structures and offer guests unique experiences. For this reason Eapral, the training body of Confagricoltura Lombardia, organized for the second time a course to be held from February 23rd to 26th, 2021 in e-learning mode. The aim is to support agritourism operators in understanding the potential represented by glamping in terms of new business opportunities, while at the same time obtaining targeted skills to offer the end customer new holidays immersed in nature.

When open-air and comfort meet, glamping becomes a new way of enjoying a holiday in contact with nature. In fact, the geographical position of these structures is always of great charm, with suggestive landscapes in which the five senses are stimulated and relaxation is encouraged.

The training course, lasting 8 hours, will offer the opportunity to learn about numerous proposals, complementary solutions and “case histories” concerning successful experiences in other countries. Among the following topics there will be experiential tourism, agricamping, the identikit of the “glampers”, the organization of the structure, glamping architecture, what services to offer and how to do marketing. A market analysis will also be shown and compared with the services of the participating companies, in order to develop an original glamping proposal. Useful and practical elements will also be provided for the management of this new activity that opens up spaces for a wide audience and with special needs.

There is no requirement for admission and the lessons will be in e-learning mode (synchronous) held by experts in the field, with numerous practical cases. Registration is open until February 15, 2021. For more information, you can send an email to eapral@confagricolturalombardia.it or call +39 02 78612751.

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