New appearance well received
The 60th edition of Caravana was kicked off with a completely redesigned campaign image and a new exhibition team. On the exhibition floor this translated into a new layout and appearance with a lot of atmosphere and experience that was well received by both visitors and participants. “We have received many positive responses to the new layout of Caravana. The overall appearance was experienced as a professional and the decoration provided a true camping experience in the exhibition halls ”says exhibition manager Emmy Dijkstra.
Visitors and participants contribute to success
The exhibition organization is satisfied with the type of visitors. “The visitors came to the Caravana to discover the newest camping equipment and to find the perfect holiday destination. They were therefore surprised with the many firsts and novelties in the field of camping and more than 200 campsites from all over Europe, “says exhibition manager Emmy Dijkstra. “In addition to the visitors, the participants also contributed to Caravana’s success. Many participants have unpacked this year and this has certainly not gone unnoticed. It was therefore quite difficult for visitors to choose the most beautiful stand of the year. This price was ultimately won by Haaks Campers.
Activities and demonstrations
In addition to gaining a lot of inspiration, visitors could also join presentations and demonstrations this year. NKC, ANWB, Camp-to-Go and Daktentfestival gave various presentations in the new presentation space. Visitors could also win a Pop-up tent by folding a pop-up tent as quickly as possible. Caravana was also visible outside the exhibition complex by the stickered Bürstner Camper with which many visitors took a test drive in Leeuwarden and the surrounding area.
The organization of Caravana looks back with great satisfaction at the 60th edition of Caravana and calls this a starting point for a new course in which the camping experience and the wishes of the visitors are central. The first interested participants for 2021 have already registered and the organization is already in the starting blocks. The next edition of Caravana will start on Thursday, January 21, 2021.