SpazioCrippaConcept, the first open air showroom in Italy dedicated to housing structures for glamping, was presented today. Created by CrippaConcept, the main Italian player in the design, production and sale of mobile homes and lodge tents, it is a unique point of reference in Italy for customers, suppliers and the media: an open space of 5,000 square meters in the production site of Torre d’Isola, in Lombardy.
The project, curated by the architect Roberto Perego’s studio together with Simone Mazzucchielli, development manager of CrippaConcept, reproduces a glamping village, where all the models of the range are located, and provides a meeting area with commercial offices and meeting room, in line with current regulations. The space, in the newly inaugurated layout, hosts 12 of the most innovative mobile homes on the market.
Its appearance, however, is destined to change periodically to offer guests a more complete and multifaceted view of the offer, under the banner of “socialize with care”, essential to work and welcome safely after the last few months. As in a glamping village, in the SpazioCrippaConcept mobile homes can be viewed from the open air, with guests who access only in small groups by appointment.
“Our goal,” says Sergio Redaelli, CEO of CrippaConcept, “is to have a lively and stable meeting point that allows us to offer the most complete and comprehensive experience of our philosophy and all our products, in a space that allows total freedom of design and installation of our creations. In fact, the landscape planning of the showroom was designed to have the opportunity to change its appearance, from time to time, during the year, to make room for the most innovative solutions that we develop thanks to partnerships with major tech brands, to host students and professors who carry out research projects with us through workshops and in-depth meetings on the sector, with customers and potential customers for educational and visits or with the universe of architects and interior designers with whom we have an always open dialogue.”
The area had been planned for a few years and new business prospects have prompted CrippaConcept, which produces over 2,500 housing units for glamping tourism every year, to start constructing the site. The new showroom will help the company to optimize and expand its presence: in addition to the Italian and international fairs and events in which it will participate in 2021, this permanent space will allow you to listen to customers and their needs at any time of the year.
“We will be able to study the design proposals in detail with them and allow them to touch the whole CrippaConcept world, right down to the last bolt,” concluded Redaelli. “Fairs and events will continue, on the other hand, to allow us to communicate and free the imagination of our engineers to create unique settings with the most innovative models and prototypes.”
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