The appointment with the 38th edition of SUN Beach & Outdoor Style 2020 is approaching. From 14 to 16 October the doors of the Rimini exhibition center will open to host it simultaneously with the TTG Travel Experience and Regeneration! by SIA. After being subjected to a stress test based on multiple ideas that generated contradictory elements, outdoor and bathing were the first tourist clusters put to the test by Covid. It is thanks to listening to the expertise of the sector that it has been possible to breathe a more genuine approach to an outdoor holiday: the human touch in welcoming is what SUN is now ready to share with operators within the industry.
At SUN Beach & Outdoor Style 2020, of which Camping Business is a media partner, there will be plenty of space for all issues related to camping. Chic or spartan, minimal or glamping: for a holiday in contact with nature there is no exclusive choice, the nuances win. Notoriously he speaks a lot of foreigners, but the campsite is ripe for meeting the style needs of Italian tourists and responds with a service that has nothing to envy to hotels or resorts.
At the show organized by the Italian Exhibition Group dedicated to trends in seaside and outdoor tourism, FAITA-Federcamping will populate one of the two arenas with a series of conferences to imagine the near future of a sector that feeds the curiosity of internationally renowned interior designers.
In the FAITA Arena, in pavilion D3 of the Rimini exhibition center, the value of greenery will be discussed in terms of a real asset for open-air tourism businesses with the presentation of the manual created with EBNT. Other topics will cover the post-Covid challenge, the marketing of the sector and, in order to enhance the aspects of safe holidays, the tailor-made insurance tools for campsites. Above all, open air tourism graduates as an academic analysis segment with research conducted by four university centers, on behalf of FAITA-Federcamping, on sectors of marketing, demand, supply and regulatory framework.
Finally, to give the visitors of SUN 2020 two examples of what glamping means at the highest levels, two set-ups of real living rooms in nature have been planned: the environments designed by two architects who in glamping have added a creative touch that gladly meets the Italian public’s demand for high quality materials, comfort and balance. Nisi Magnoni and Gian Paolo Venier, cosmopolitan designers, both with studios in Milan, give two interpretations of what it means to integrate hospitable and refined environments into nature that blend technology and beauty with sobriety.
As for all IEG trade fairs, the spaces of SUN Beach & Outdoor Style 2020 have been designed according to the #safebusiness protocol which guarantees the participation in complete safety of exhibitors and visitors. From moving from hotels to the fair, to individual safety devices, to constant sanitation of environments, to dematerialized access tickets, to “skip-the-line” apps for catering up to the wardrobe with automatic cycle.
Vianello: think creatively and seize opportunities