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Sun Beach&Outdoor Style at the start: together with TTG and SIA launches the message “be confident”


The 39th edition of SUN Beach&Outdoor Style, the reference B2B event for the world of the outdoor, bathing establishments and campsites opens today in Rimini. The main theme that links the SUN to the other two events dedicated to tourism organized by the Italian Exhibition Group, namely TTG and SIA, is “be confident”. Together, the three events constitute the most important Italian tourism marketplace, which brings together product, market and services, launching a message of hope to hospitality, intermediation, service companies and, of course, to travelers: “be confident”.

With the 58th edition of TTG Travel Experience, the 39th of SUN Beach&Outdoor Style and with the 70th birthday of SIA Hospitality Design, we travel to a new world, interwoven with solidarity links between people, companies and customers. And at TTG, SIA, and SUN 2021 trust unfolds through 9 thematic arenas, over 200 events and more than 200 speakers who contribute to the exchange of supply and demand for safety and well-being that are today the primary currency of the travel and hospitality industry. We travel to be cared for in 2021. The ability to listen and respond to the traveler’s need for empathy is decisive.

The event has as its guidelines the anticipation of trends and innovation in services. Proximity, open air, low environmental impact and authentic places are the keywords of both a beach holiday and camping, which is combined with the exclusivity and luxury of reserved spaces and unconventional places.

SUN Beach & Outdoor Style events

The Camping Arena (B5) hosts talks and speeches dedicated to life in the open air. The SUN Beach&Outdoor Style calendar opens on Wednesday 13th with technology at the service of campsites and guest retention strategies for camping villages. Then, on Thursday 14th, it continues with events and case histories dedicated to social media opportunities (the conference entitled “Campsites: success stories and new trends. Best practices as a starting point for defining a winning strategy” is organized by Camping Business in collaboration with, and the tools and strategies for relaunching businesses in the open air (by FAITA FederCamping) On the last day of the event, Friday 15, professionals in the sector can find suggestions for improving the performance of the camping village.

SUN Beach & Outdoor Style hosts the presentation of Glamping Reminescences, the exhibition curated by the Milanese architect Alberto Zanetta, but it is also the place of delivery of the Best Beach award.

The complete program is available at the following link:


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