The upcoming edition of the SUN Beach & Outdoor Style 2020, from 14 to 16 October at the Rimini exhibition center, includes a large cycle of seminars and conferences. Those dedicated to the world of camping and outdoor tourism are many and interesting, partly organized with the collaboration of FAITA-Federcamping. Here is the complete program of events concerning our sector:
WEDNESDAY 14 OCTOBER
From 10.30 to 11.30 am- Faita Camping Arena – Hall D3
Plein air tourism: marketing strategies to acquire new customers
Speaker: Riccardo Viroli, CEO & Co-Founder CampingVillage.Travel, Titanka Group!
Understanding how outdoor tourism is changing is essential to be able to apply the right marketing strategy aimed at acquiring new customers and building loyalty. Customers are increasingly demanding, and management costs are increasingly higher. With the support of practical examples, this event will therefore analyze the fundamental points on which to focus.
From 12.00 to 1.00 pm- Faita Camping Arena – Hall D3
Revenue Management for campsites and villages: it can be done!
Speaker: Emanuele Nardin, HotelPerformance Director
There are no accommodation facilities for which an effective Revenue Management strategy does not lead to an increase in revenues and an improvement in performance. Campsites and villages can also apply principles to reduce unsold sales, optimize sales rates, successfully disintermediate and increase profits. To achieve these objectives, it is necessary to differentiate from the others with a single product for a defined part of the market.
From 2.30 pm to 3.30 pm – Sisto Neri Room 2 – South Hall
The responsibility of tourism at the time of Covid-19
Responsible tourism faces a period of profound changes, in which the sense of respect for the rules and territories at the time of Covid-19 requires models and best practices, starting with the destinations that have actually worked in this perspective and have already had results in summer.
From 3.00 to 4.00 pm – Faita Camping Arena – Hall D3
Italian open air: an inter-university research
Preview of the results of the research carried out for FAITA-FederCamping by 4 university centers in the areas of marketing, demand, supply and regulatory framework.
From 4.30 to 5.30 pm – Faita Camping Arena – Hall D3
Green: a corporate endowment for outdoor businesses
Presentation of the manual created with EBNT and intended for open-air tourism companies for the management of greenery in a functional and efficient way.
THURSDAY 15 OCTOBER 2020
From 10.30 to 11.30 am – Faita Camping Arena – Hall D3
What marketing for the open air world after the pandemic?
Strategies and synergies for the recovery of demand shares and the relaunch of the sector in national and international contexts.
From 12.00 to 1.00 pm – Faita Camping Arena – Hall D3
Camping 4.0 – the future of automation applied to Social Media Marketing for the sale of stays en plein air
Speaker: Marianna Trezza, Head of Development & Social Media Manager Social Più Srl, Titanka Group!
2020 was a crucial year from multiple points of view. In the marketing field, it turned out to be the year that allowed us to understand how little social networks were used to improve communication with our guests, which became crucial during the lockdown period. In this event we discover how the artificial intelligence of social platforms, applied to marketing for open air structures, can allow us to keep multiple communication channels open, increasing direct sales through a personalized path for each individual guest and establishing a communication based on trust and on the relationship with our accommodation facility.
From 1.30 pm to 2.30 pm – Faita Camping Arena – Hall D3
Internal communication for campsites and villages: how to enforce the rules and retain guests with empathy and creativity
Speaker: Martina Manescalchi, Teamwork consultant and trainer
Internal communication, among so many needs and requirements, is always a difficult aspect to face. But it can be transformed into a tool to make the campsite or village even more hospitable and make guests feel welcome and safety. Effective communication, in line with customer expectations and company philosophy, can build guest loyalty, improve reputation and contribute to the brand identity.
From 3.00 to 4.00 pm – Faita Camping Arena – Hall D3
2020 safe holiday camp: the safe holiday
The commitment, solutions and techniques adopted by entrepreneurs to integrate and overcome the impact on outdoor modalities imposed by the pandemic.
FRIDAY 16 OCTOBER
From 10.30 to 11.30 am – Faita Camping Arena – Hall D3
An ad hoc policy for the needs of campsites
Modeling and specific coverage made on the needs of companies and guests to create a functional, economical and efficient insurance product.
From 12.00 to 1.00 pm – Faita Camping Arena – Hall D3
How to use 2020 data to reorganize 2021 sales
Speaker: Marco Baroni, CEO & Co-Founder Titanka! Spa
Let’s play early and get ready for the next summer season. There is only one way to be able to do all this; use a system and a way of working capable of bringing tangible and measurable results in terms of housing sales. Daily, constant and always available data control and analysis allows us to maximize sales and revenues. We check every single sale and every single investment with a view to sustainability and correct distribution.
From 3.00 to 4.00 pm – Faita Camping Arena – Hall D3
Camping Revolution: how to innovate the campsite and village for the guests of the future
Speaker: Nicola Delvecchio, Teamwork consultant and trainer
What are the trends that will change the outdoor industry in the coming years? What are the characteristics of the campsite and village that will appeal to the guests of today and tomorrow more and more? How to find, anticipate and understand future trends? What challenges await the outdoor tourism sector? Ideas, advice, solutions and success stories from operators in the sector who have innovated their offer.
Between March and May, Italy lost over 80 million tourists