Organizing trade fairs in this period is not easy. Deciding what to do with the events scheduled for the second half of the year is like playing a Lotto game: what is possible today, in the event of a resumption of Covid-19, could be canceled. Thus, between keeping a traditional organized exhibition on the calendar, albeit with all the necessary countermeasures to preserve the health of exhibitors and visitors, and postponing everything for at least a year, a third way emerges: the digital one.
It is the path chosen by Bitesp 2020, the International Exchange of Experiential Tourism, which, given the uncertainty, moves online on a digital platform. Thus, according to the organizers, a unique and innovative event comes to life: Bitesp Digital, available to all operators to promote their tourist structure. The event will be online from 23 to 30 November 2020, via the website www.bitesp.it.
The digital experience will be complete and immersive, while remaining comfortably seated at your desk. National and international buyers, tour operators, travel agents, accommodation facilities, tourist consortia, experience suppliers and all operators interested in defining new commercial agreements in the field of experiential tourism can participate in the fair.
To access, every tour operator or web user must register, connecting with a computer or any other device. Upon entering the platform, the visitor will see an interactive map with all the information to visit the two areas of the event, the Exhibition Area and the Workshop Area. In the first one, exhibitors will have their virtual stand and meet visitors to promote tourist offers, while in the area dedicated to online workshops, the “sellers” will meet national and international “buyers”, to seek new partners and define commercial agreements in the field of experiential tourism.
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