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German tourists in Italy: the webinar that explains how to act effectively is now online


The second free webinar of the Conversazioni cycle entitled “German tourists in Italian campsites: strategies and advice” took place live on YouTube on May 5th. On the occasion, there was talk of how to attract those campers who have always represented the largest share of foreign tourism for Italy. We had several important guests.

Since the German government has canceled the quarantine for tourists returning from abroad we have decided to make this webinar public, which will help all Italian campsites improve their communication and marketing towards German campers.



Uwe Frers, CEO of PiNCAMP by ADAC talked about the current situation in Germany and how German tourists are ready to get back on the road, while Daniel Onggowinarso, Managing Director of CIVD (the association of German recreational vehicle manufacturers) illustrated the amazing results that are being recorded on that market.

Massimo Battaglio, Client Manager of Marina di Venezia Camping Village explained what the wishes of German campers are and how to best welcome them, and then the PiNCAMP specialists Simone Pokrandt, Market Relations Manager, and Pierpaolo Sica, Sales and Account Manager, addressed the theme of how their platform can support Italian campsites.

In the last part, the journalist and public relations specialist in the caravanning sector Peter Hirtschulz, Eicke Schüürmann, director of the Leading Campings of Europe network, and our director Antonio Mazzucchelli gave fundamental advice on what other tools to use to make yourself known in Germany.

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