The recovery of tourism at European level is a priority for many of the European Union countries. Also for this reason the European Travel Commission (ETC) continues to push on the promotion of the continental holiday. A few days ago, he published a video entitled “We are Europe” on the Visiteurope.com website, which follows the series of those called “Europe in 360°” about the main European tourist destinations.
In the case of the last video, the reference, rather than to specific destinations, is to a spirit of European belonging that should unite us. “Remember that day… that extraordinay experience where we were at one with nature ourselves and with each other”, says the narrative voice as splendid images of our continent flow. “The feeling of belonging… where everything felt real… and seamlessly journeyed curiously, to learn and discover, and rediscover who we all are and where we all are from. Exploring our diversity and sensing similarity. Reconnecting with yesterday, today. Hoping and changing for a better tomorrow. And though we are different we can feel the same. We are together. We are Europe”.
The video was created by ETC not only to push intra-European tourism, but also the extra-European one. The non-profit organisation is responsible for the promotion of Europe as a tourist destination in long-haul markets. ETC’s mission is to strengthen the sustainable development of Europe as a tourist destination and to increase competitiveness, through knowledge gathering and sharing amongst members and lobbying, as well as by establishing a professional marketing platform for the successful promotion of member countries in overseas markets. Learn more at www.etc-corporate.org.
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